Jake Smith

• Develop go to market strategies in accordance with product calendar • Develop marketing calendar with daily, weekly, monthly and annual plans for social media and DTC email marketing • Create and write copy for all DTC email marketing efforts, social media posts, and digital ads • Manage all social media channels and develop new strategies to communicate brand stories • Manage all customer facing updates to HippyTree.com • Generate reporting on eCommerce, social media and email marketing performance • Lead communications with digital marketing agency • Create content for retail partners, influencers, industry websites and press releases

• Joined company in first year of LLC as the sixth employee • Developed brand strategy and go to market plans for new products that led to 100% revenue year over year • Shot and developed digital content used on the website, in advertisements and across all social media channels • Grew social media presence to over 100K instagram followers, 20K Facebook followers, and 12K YouTube subscribers • Helped establish StringKing as a brand name competing against industry leaders

• Inside sales for a software startup • Led team in opportunity creation for FY13 ($300,896) and FY14 ($302,674) and outbound calls • Booked $120,000 in new business

Led grassroots marketing efforts, promotional events, and social media campaigns

Worked with the Bank Of America account team on creative activation campaigns in the local market