In my own words
— JakeCurrently, as the Worldwide Marketing Manager at TOBE, I am responsible for driving the content strategy for the brand in the snowmobile, ski/snowboard and alternative winter sports markets and executing across digital platforms and traditional media.
On the job, my passion is authentically connecting with the consumer through unique, fully integrated brand experiences. Outside of the office, I enjoy snowboarding and both playing and watching soccer.
Specialties: Brand strategy, social media planning and execution, copywriting, graphic design, SEO, event management, trade shows, customer service
Trajectory
May 2016 — Sep 2020
Worldwide Marketing Manager · TOBE Outerwear
The Worldwide Marketing Manager at TOBE plans all marketing strategy and campaigns for the Brand and then executes across digital and traditional media. The WMM owns the ecommerce channel and is responsible for DTC sales through this channel. From leading the website build process, creating content and promotional offers and updating the website accordingly, analyzing and reporting on analytics, and liaising with IT to constantly improve the user experience, the WMM is integral to the success of tobeouterwear.com.
May 2015 — Dec 2015
Digital Marketing Coordinator · Christy Sports
Writing original product, promotion and outdoor lifestyle-themed articles to be shared on The Ridge Report and The Veranda blogs
Managing social media channels to tell unified, meaningful stories to grow engagement, followership and ultimately, brand loyalty
Creating and editing images to tell brand and product stories across social platforms
Managing third-party brand reputation sites to ensure the highest level of customer service and SEO best practices
Analyzing organic and local search results and devising/executing plans to improve rankings in highly competitive markets
Dec 2013 — May 2015
Retail Assistant Store Manager · Stefans Soccer
Managing the sales floor and up to five coworkers to ensure a productive, service-oriented atmosphere
Creating and adjusting displays to highlight new merchandise and improve store organization
Buying for several product categories in the Accessories department for all retail locations
Controlling the physical and virtual inventory and addressing any irregularities with the lead buyer
Matching customer needs to key product benefits in a professional and individualized manner,
Maintaining an expert understanding of all product line offerings
Handling the final decision on all return and defective merchandise inquiries
Jan 2011 — May 2013
Student Brand Manager · Red Bull
Analyzed campus culture and then chose initiatives based on projected impact and reach
Built buzz around on and off campus events through social media, word of mouth, and radio
Obtained opinion leaders for branded events to increase belief in product promise and brand loyalty
Coordinated activations with 300+ attendees such as the Hoofers Rail Jam
Designated by previous FMS as ad-hoc field trainer for new SBMs in Wisconsin market
Activity
Education history
BI Norwegian Business School
Exchange Student | 2009 - 2009
University of Wisconsin-Madison
Bachelor of Business Administration degree | 2009 - 2013
