Jacob Wearsch

Managed the following categories as business units: Running Softgoods, Hiking Softgoods, TPU Goods and Reservoirs, Filtration Products, Special Projects Streamlined NPI process through introduction of new product briefs and project scope practices. Decreased development time from 24 to 18 months on products within these new categories. Maintained inline product through SKU rationalization, EOL strategy, and carryover management. Saw >%50 growth on existing categories such as running and hiking sewn-goods based on Spring 2022 buy-in. Led consumer insights and athlete summits to better understand product utilization and consumer archetypes. Pivoted from inperson to remote insight sessions during pandemic through use of AYTM, Survey Monkey, User Interviews, and video interviews. Reported core team progress by presenting milestone information to CamelBak Senior Leadership. Communicated updates on cost/CapEx, margin targets, product features, marketing GTM planning, and early forecasts. Evaluated product success through 6 and 12 month post-launch-reviews, P+L data metrics, and ECOM analytics.

Coordinated production of softgoods for all SMU, OEM, and specialty products within Rossignol Brands product lines. Managed teams and timelines from conception to final production run for packs and apparel. Worked with Rossignol (Ski, Fashion, and Outdoor), Dynastar, Raidlight, Vertical, TIME Sport, and private-label brands Managed design process, development, sourcing and buying functions for above product. Spent 20% of time in Asia working with factories/suppliers to hit deadlines, streamline production and negotiate pricing Coordinated efforts of product teams from multiple offices and brands to create unique product for SMU/OEM market Organized custom assortments of trims and fabrics for brand-specific collections Cooperated with European and North American retailers to build exclusive collections. Customers included Sport 2000, Nature et Decouvertes, Urban Outfitters, and more

Managing the Ultimate Direction product line gave me a higher-level understanding of all of the moving parts required to launch a season worth of products as well as the experience of managing the schedules of factories, merchandisers, and designer/developers. Maintained factory relations including the negotiation of pricing and terms and on-boarding of new factories Managed all product (200+ unique SKUs) including production timelines, cost grids, and master product guide within newly created database to consolidate information between Shanghai and USA offices Researched and presented market data, opportunity identification, cost targeting, trim/color/material selection processes in order to achieve a streamlined re-branding effort Maintained strict timelines for product team to meet deadlines and deliver high-quality product for global distribution Managed all trademark, legal, copyright, and compliance materials in accordance with multinational regulatory agencies Worked hand-in-hand with Sales Director and Marketing Team to establish cohesive brand strategy PROFESSIONAL EXPERIENCE CONTINUED

Facilitating the development of a full product assortment allowed me to focus on important product details while understanding the production process that takes place on a factory level. Communicating product changes to international manufacturers and merchandisers was the most important skill set I developed during this time. Organized product data, collateral, and marketing materials for distribution within organization Supported Product Manager and Designer to condense development process Attended trade shows and industry events to stay up to date on market trends, emerging categories, and technologies Assisted Photographer and Marketing team for photo shoots and video interviews Met with international vendors to select trims, hardware, materials, etc. Brought market-leading innovation to design process when expanding product line to include shelters, high volume packs, and other fastpacking/ultralight backpacking equipment

Managed all day-to-day communication between a wide range of vendors and specialty brands (Kelty, Sierra Designs Ultimate Direction). Accounts included international, Ecommerce, and national chain retailers. Developed volume forecasting, billing estimate, and SKU rationalization expertise Maintained price brackets and program sheets for international distributors Coordinated distribution of sales and marketing collateral Responsible for monthly order book and quarterly reporting Created extensive reporting tools to aid in account management and sales support Worked exclusively with high end brands (Kelty, Sierra Designs, Ultimate Direction, Slumberjack) Amazon and REI account management experience ($10+ Million in annual sales alone)

Being responsible for the daily communication with evolving demands of outdoor gear enthusiasts acquainted me with the rigors faced by our products and the expectations of consumers in regards to the use of such gear. Coordinated warranty and repair services of running, camping and other outdoor products Maintained daily email/phone contact with end consumers and brick and mortar accounts Managed the acquisition and distributing technical specifications for legacy products Managed direct-to-consumer ecommerce/website orders from when the order was placed until it arrived at final destination Created credit memos and return authorizations as well as coordinated the shipping for defective products.