In my own words
— JacobMultidisciplinary marketing and sales leader with a proven track record of driving growth, optimizing performance, and building high-performing teams across industries.
With expertise in brand management, digital marketing, e-commerce, and data-driven strategies, I excel at creating and executing campaigns that deliver measurable results.
Most recently serving as Chief Marketing Officer at PolarPro, I oversaw creative, performance, brand marketing, and sales teams, driving YoY growth and scaling operations. Previously, as Head of Sales & Marketing at SUPER73, I drove substantial customer acquisition cost reductions and led global campaigns that generated billions of impressions.
With a history of success at companies like The Brand Amp, Volcom, and mophie, I’ve honed my ability to lead cross-functional teams, build new departments, and implement technologies that drive efficiency and revenue while maintaining and improving brand standards.
Trajectory
Feb 2025 — Now
Founder · Tanner Growth Co.
- Advisory and consulting services for startups to SMBs looking to build or optimize marketing strategy and operations.
Sep 2024 — Jan 2025
Chief Marketing Officer · PolarPro
- Oversee Creative, Performance, Brand Marketing, and Sales teams.
- Built the growth marketing team from ground up, adding 3 heads to cover Earned,
Owned and Paid Media.
- Streamlined marketing operations and built teams for GTM, project management and
product marketing.
- Managed a roster of 175+ outdoor, lifestyle and travel creators including Garrett King (Shortstache), Peter McKinnon, Chris Burkard, etc.
- Spearheaded a website redesign and migration from Headless to Shopify, achieving
20% YoY growth during Black Friday/Cyber Monday.
Sep 2023 — Sep 2024
Head of Sales & Marketing · SUPER73, Inc.
- Oversight of US Performance Marketing, PR/Communications, E-Commerce & Wholesale with full P&L responsibilities
- Leadership of a team of 9 sales, marketing and e-comm professionals domestically
- Built strategic collabs with Pacifico, Howler Bros., Topgolf, St. Laurent, Indian Motorcycles, Box Lunch, Slowtide, RAEN, JAJA Tequila, Madhappy, AMC/Walking Dead & Complexcon/Verdy to expand awareness and penetrate specific markets.
Dec 2021 — Sep 2023
Global Director of Marketing · SUPER73, Inc.
- Oversight of US & EU marketing teams with control of full P&L
- Led a team of 10 marketers globally
- Implementation of brand’s first SEO agency, Email Marketing agency & Affiliate Marketing program; transition to a new Paid Media agency, PR agency, Product Placement agency
- Migration to an integrated suite of digital platforms including Shopify, Klaviyo, Attentive, Northbeam, Yotpo, Narvar, etc.
- Oversaw PR & Comms, landing placement on Fast Company’s Brands That Matter list and receiving coverage across major outlets such as NYT, WSJ, LA Times, Business Insider, The Verge, Wired, Uncrate, Hypebeast, Gear Patrol, CNET, Rolling Stone, Forbes, etc.
Apr 2018 — Dec 2021
Marketing Dept Director · The Brand Amp
-Oversight of the integrated agency's digital practice
-Leadership of a department of 14 Digital Marketing professionals in a range of roles
-Development, growth and management of our Organic Social, Influencer, Content Marketing, Email Marketing, Web Dev and Paid Media (social, programmatic and paid search) offerings
-Cross-functional leadership of Influencer Marketing, Public Relations and Content teams
-Pitch, secure and develop new business for the range of agency's services
-Management of a roster of clients ranging from Fortune 500 to start-ups to local business in an array of industries across Tech, Automotive, Finance, Medical and Consumer Goods.
Jan 2018 — Apr 2018
Email & Digital Acquisition Manager · VOLCOM
-Email & SMS marketing – triggered, transactional and bulk mailing strategies using automation, AI and predictive analytics
-Managed channels attribute roughly 30% of monthly revenue to NA E-comm
-Digital media marketing – display, social, SEO, SEM, affiliate, influencer
-Lead migration to global ESP & launch of initial CRM database
Jan 2016 — Apr 2018
Digital Acquisition & Marketplace Manager · VOLCOM
-Digital customer acquisition, loyalty & retention – 275% database growth in 2016, 200% overall
-Digital media marketing – display, social, SEO, SEM, affiliate, influencer
-3rd party marketplaces (Amazon, eBay) – 37.1% growth in 2016, launch of PIM platform
-Redesign of Volcom.com & replatform to Magento 2
Dec 2015 — Jan 2016
Social Media & Content Marketing Manager · mophie
Oversee the development and implementation of holistic social media marketing, content and customer service strategy for mophie's global social media and digital channels.
-Management of paid media campaigns across Facebook, Instagram, Twitter and Pinterest - from follower acquisition to conversion-driven display advertising
-Content curation and management for all social channels, mophie.com/connect blog and digital properties
-Social and digital media marketing campaign strategy and implementation
-Global social customer service strategy and implementation
-On-site event strategy at activations from CES to SXSW
-Digital-focused collaborations, partnerships and influencer management
Aug 2013 — Dec 2015
Social Media Marketing Coordinator · mophie
Oversee the development and implementation of holistic social media marketing, content and customer service strategy for mophie's global social media and digital channels.
-Management of paid media campaigns across Facebook, Instagram, Twitter and Pinterest - from follower acquisition to conversion-driven display advertising
-Content curation and management for all social channels, mophie.com/connect blog and digital properties
-Social and digital media marketing campaign strategy and implementation
-Global social customer service strategy and implementation
-On-site event strategy at activations from CES to SXSW
-Digital-focused collaborations, partnerships and influencer management
Aug 2012 — Aug 2013
Technical Support Specialist · mophie
Provided technical and customer support to consumers across the range of mophie product offerings via social media, Salesforce Service Cloud and Live Chat. Established processes for response across our social media channels and grew into the Social Media Marketing Coordinator position.
Activity
Education history
Western Michigan University - Haworth College of Business
Bachelors of Business Administration
Macomb Community College
Associate of Applied Science
