Jacob Bullock

• Evaluated SE Asia marketplace to align for Columbia Sportswear's International Distributor strategy in order to re-negotiate agreements with regional partners

• Designed and developed a highly technical running pack specifically for run commuters • Leveraged consumer insights, design thinking, and market research to empathize with consumers and understand underlying needs and wants for a better product design • Immersed in the life of a run commuter to conceptualize that run commuters want STORAGE TO FEEL LIKE IT'S AN EXTENSION OF THEIR BODY

• Operate the University of Oregon Sports Product Management LinkedIn page • Create engaging content and share relevant news in the sports and outdoor industries that best align with the program's target audience (brands, industry leaders, and current/prospective students)

• In-person internship offer rescinded due to COVID-19 complications • Participated in weekly meetings with merchandising, product, and strategy teams to learn the business of Under Armour's largest category • Learned under Senior Merchant, Grant McClleland, who has held senior positions at Brook Brothers and now UA • Engaged in a 10-week virtual professional development program while interacting with mentors and leaders at Under Armour, with topics covering professional development and career strategy

• Exceed sales quota goals in a competitive, commission-based selling role • Contributed to team benchmarks that kept the store atop regional leaderboards

• Analyzed customer segmentation data from a survey of 987 local consumers regarding their entertainment preferences • Micro targeted a core consumer audience on social media, designing and launching a targeted ad to drive sales to Trail Blazer games. The performance of our ad informed the Blazers digital ad strategy for the 2019-2020 season • Saw a Return on Marketing of $85.23 in revenue per every $1 spent • Authored a report for the Trail Blazer's management on how to engage and communicate with their core consumer • See attached document that highlights my work that was presented to Portland Trail Blazers

Strategize various marketing techniques to strengthen and sustain the connection between students and outside employers within the Lundquist College of Business • Created visual ad campaigns around campus and boosted promotion on social media channels to reach different demographics of students in order to communicate professional development opportunities • Recommended and initiated a re-branding to the Career Services social media platforms, creating a more engaging and welcoming space for students to interact with content that aligned with our mission to connect each student within the School of Business to land a career post-graduation

• Represent the University of Oregon student body to guide the annual operations of The Duck Store • Influence key capital investments to philanthropic decisions between The Duck Store and the University of Oregon

• Partnered with the accounting and finance teams on day-to-day operations consisting of footing and cross-footing financial statements • Compiled necessary documents on a quarterly basis for the Securities and Exchange Commission • Collaborated with other team members to strengthen the process of storing financial files and data using Six Sigma principles

• Conducted focus groups, immersive observation studies, and in-depth surveys

Developed retail acumen and a foundation in sales at the 2nd largest grossing Nike store in the world • Assisted hundreds of consumers each day adapting to a fast-paced, dynamic environment • Product Knowledge: Translated the technical language used in product specifications into simple language that was succinctly understood by all consumers • Insights: Listened to the exact frustrations and needs of a consumer to land them on the perfect product for their success as an everyday athlete