Jacob Bullock
Co-Founder · Intencity
Portland, OR
In My Own Words
Focused on solving functional needs of athletes and explorers through deep consumer research and designing products with intent. PNW native with a passion for how sport & outdoor participation creates a better world.
Work Experience
Co-Founder
Intencity2019 – 2021
• Designed and developed a highly technical running pack specifically for run commuters • Leveraged consumer insights, design thinking, and market research to empathize with consumers and understand underlying needs and wants for a better product design • Immersed in the life of a run commuter to conceptualize that run commuters want STORAGE TO FEEL LIKE IT'S AN EXTENSION OF THEIR BODY
IDR Consultant
Columbia Sportswear, Inc.2021 – 2021
• Evaluated SE Asia marketplace to align for Columbia Sportswear's International Distributor strategy in order to re-negotiate agreements with regional partners
LinkedIn Marketing Specialist
University of Oregon Sports Product Management2019 – 2021
• Operate the University of Oregon Sports Product Management LinkedIn page • Create engaging content and share relevant news in the sports and outdoor industries that best align with the program's target audience (brands, industry leaders, and current/prospective students)
Global Product Intern
Under Armour2020 – 2020
• In-person internship offer rescinded due to COVID-19 complications • Participated in weekly meetings with merchandising, product, and strategy teams to learn the business of Under Armour's largest category • Learned under Senior Merchant, Grant McClleland, who has held senior positions at Brook Brothers and now UA • Engaged in a 10-week virtual professional development program while interacting with mentors and leaders at Under Armour, with topics covering professional development and career strategy
Sales Associate
Nordstrom2019 – 2020
• Exceed sales quota goals in a competitive, commission-based selling role • Contributed to team benchmarks that kept the store atop regional leaderboards
Digital Marketing Consultant
Portland Trail Blazers2019 – 2019
• Analyzed customer segmentation data from a survey of 987 local consumers regarding their entertainment preferences • Micro targeted a core consumer audience on social media, designing and launching a targeted ad to drive sales to Trail Blazer games. The performance of our ad informed the Blazers digital ad strategy for the 2019-2020 season • Saw a Return on Marketing of $85.23 in revenue per every $1 spent • Authored a report for the Trail Blazer's management on how to engage and communicate with their core consumer • See attached document that highlights my work that was presented to Portland Trail Blazers
Student Marketing Coordinator
Mohr Career Services2017 – 2019
Strategize various marketing techniques to strengthen and sustain the connection between students and outside employers within the Lundquist College of Business • Created visual ad campaigns around campus and boosted promotion on social media channels to reach different demographics of students in order to communicate professional development opportunities • Recommended and initiated a re-branding to the Career Services social media platforms, creating a more engaging and welcoming space for students to interact with content that aligned with our mission to connect each student within the School of Business to land a career post-graduation
Board of Directors Member & Secretary
The Duck Store2017 – 2019
• Represent the University of Oregon student body to guide the annual operations of The Duck Store • Influence key capital investments to philanthropic decisions between The Duck Store and the University of Oregon
Financial Intern
CUI, Inc2018 – 2018
• Partnered with the accounting and finance teams on day-to-day operations consisting of footing and cross-footing financial statements • Compiled necessary documents on a quarterly basis for the Securities and Exchange Commission • Collaborated with other team members to strengthen the process of storing financial files and data using Six Sigma principles
Marketing Research Consultant
Oregon Community Credit Union2018 – 2018
• Conducted focus groups, immersive observation studies, and in-depth surveys
Product Athlete
Nike, Inc.2015 – 2018
Developed retail acumen and a foundation in sales at the 2nd largest grossing Nike store in the world • Assisted hundreds of consumers each day adapting to a fast-paced, dynamic environment • Product Knowledge: Translated the technical language used in product specifications into simple language that was succinctly understood by all consumers • Insights: Listened to the exact frustrations and needs of a consumer to land them on the perfect product for their success as an everyday athlete
