Jack Morris
SENIOR MANAGER, WEB & EMAIL MARKETING · SIG SAUER, Inc. - sigsauer.com
Andover, MA
In My Own Words
<p>Proven digital communications and e-commerce leader with a track record of successful platform launches and marketing campaigns. Well known for positive outlook and friendly demeanor that has been the driving force behind building a small online store into an industry-leading digital powerhouse with a focus on new customer acquisition, technical innovation and email marketing. Deep knowledge of digital content and e-commerce strategies in multiple industries including manufacturing, journalism, healthcare, higher education and more.</p><p><br></p><p><strong>Recent Highlights:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Migrated from Oracle's antiquated email platform to Klaviyo, increasing email's contribution to web revenue from under 20% to 38% while implementing new segmentation and automation strategies.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Achieved a record-breaking year-over-year revenue increase of 20.5% in 2024.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Drove a 46% year-over-year increase in monthly revenue, setting a new all-time record in December 2024.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Managed two consecutive record-breaking Black Friday events, achieving a 61% year-over-year increase in 2024 and a 63% year-over-year increase in 2023.</li></ol>
Work Experience
SENIOR MANAGER, WEB & EMAIL MARKETING
SIG SAUER, Inc. - sigsauer.com2014 – Present
Manage a highly profitable national website. Oversaw the complete redesign/rebranding of sigsauer.com including the design/build vendor selection, concepts, wireframes, and the entire build process, successfully merging multiple business units and e-comm onto an innovative, responsive and singularly branded platform with WordPress and Magento. Lead a team of content producers, manage all email marketing campaigns, co-manage our social media strategies, develop new digital content campaigns (blogs, product launches, etc) based on SEO/SEM and new customer acquisition strategies, as well as manage company intranet. Also directed, filmed, edited and co-produced multiple product videos and branded videos, as well as provided voiceovers.
DIGITAL COMMUNICATIONS DIRECTOR
SAINT ANSELM COLLEGE2011 – 2014
Developed and implemented all digital strategies (web, mobile, social, live), for college online presence; responsible for staff of web editors, writers and interns as well as budget planning, site analysis, and integrated marketing plans.
EDITOR-IN-CHIEF/DIGITAL DIRECTOR
RMS MEDIA - nshoremag.com, oceanhomemag.com2009 – 2011
Responsible for all editorial content of two bi-monthly magazines (Northshore and Ocean Home) while building and maintaining new online presence; designed, launched, and managed all online content as well as all social media campaigns and digital advertising platforms.
SENIOR WEB PRODUCER
FOX25 TELEVISION - myfoxboston.com2006 – 2008
Launched and managed Boston television station’s website, building monthly page views from 400,000 to 2.8 million in one year; directed and trained staff of web producers as well as reporters and anchors on blogs, message boards, and live streaming. Monthly unique users rose from 73,000 to 450,000.
WEB EDITOR
MASSACHUSETTS INSTITUTE OF TECHNOLOGY - alum.mit.edu2003 – 2005
Managed all web content for the MIT Alumni Association and procured additional content through network of Institute experts, freelancers, and volunteers. Pageviews reached record levels topping 600,000 per month; planned, wrote, and edited alumni-related copy in Technology Review magazine.
MANAGING EDITOR
AMERICA ONLINE - digitalcity.com2002 – 2003
Recruited, hired, trained, and managed staff of editors and freelancers for AOL's local guides; managed company's relationships with third-party content providers and talent recruiters; edited and oversaw daily production of all content, editorial calendars, and budgets in four major East Coast markets; acted as local project manager for all national assignments.
SENIOR EDITOR
CITYSEARCH - boston.citysearch.com1999 – 2002
Planned weekly editorial schedules for the Boston site; maintained, edited, and updated local database of thousands of restaurants, nightclubs, museums and events; assigned and edited all freelance copy, calculated monthly budgets; promoted twice within the company, beginning as a part-time editor and writer.
Marketing Assistant
Squaw Valley|Alpine Meadows1995 – 1996
Not a bad gig for my first job out of college. I answered the main switchboard, recorded the snowphone messages, wrote press releases, attended trade shows and managed to ski 90 days while living at the base of Squaw Valley in employee housing.
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