Ivette Ramos
Global Product Manager, Properties Manager · Warner Music Group
Anaheim, CAWork Experience
Global Product Manager, Properties Manager
Warner Music Group2014 – Present
Took on the product development, properties management and global communications for one of America’s most iconic rock bands, the Grateful Dead. Work with a diverse, cross-functional team to continuously elevate the band’s brand through new product launches, strategic marketing, and innovative content development. • Create and manage complex marketing calendars and production schedules. Partner with internal teams to ensure marketing deliverables meet timeline and compliance requirements. • Find and leverage new opportunities to expand Band awareness. • Communicate all relevant project information and marketing initiatives to the US and Global Licensing, Sales and Marketing teams. • Manage day-to-day operations of Grateful Dead official properties and product development, maintain key relationships with Legacy Manager, talent management, artists, photographers, and vendors. • Source and retain outside artists, photographers, and designers as work-for-hires. Work with BA on the development of individual purchase order agreements and see to the execution of agreement terms.
Director of Marketing
Price Point Inc.2013 – 2014
Drove global sales, branding, merchandising, media, public relations, and new media; honed corporate image, communications, and overall customer strategy for the global online retailer. Optimized digital properties, E-Commerce channel, and SEO best practices. • Lead the marketing team with ten direct reports. Responsible for the execution of marketing initiatives, and the development of strategic revenue-driving email marketing campaigns. • Executed strategies to increase quality subscriber list and generate higher conversion rates through A/B testing, updating Preference Center for better email segmentation, "Win Back" and "Abandoned Cart" campaigns with Anti-Gaming thread, Opt-down, and Transactional series utilizing sales notifications, product up-sells, review requests and promotional incentivizing. • Delivered the company's strongest financial results in 4 years, bucking the industry downward trend, and grew internal operations by more than 25%. • Successfully integrated a new tier of high-end products into inventory. • Implemented new policies and procedures to maximize efficiency and streamline delivery of digital marketing campaigns.
Director, Sports Marketing/ Manager Sports Marketing & Public Relations
K-Swiss2006 – 2013
Director, Sports Marketing: Global Communications & Athlete Operations Manager, Sports Marketing & Public Relations Helped discover new markets and facilitated company entrance into previously untapped business categories. Drove overall product awareness, activated strategic sponsorships, industry alliances, and event-driven global marketing efforts. Conducted extensive grassroots sales efforts targeting elite young athletes to build brand awareness and reach. Responsible for internal and consumer-facing communications on a global level. Utilized close relationships with the athletes to acquire feedback and advise on future product development. • Pioneered customized E-Commerce customer buy-in program generating $1+ million in new revenue annually • Launched a new product category, which combined with tennis legacy delivered $100 million in revenue within 4 years and generated 3 years of triple-digit growth. • Engineered a strong presence on-site at special events, expos, and trade shows by customizing top of the line, interactive booth experiences utilizing brilliant graphics and expert merchandising to engage consumers and elevate brand perception. • Informed global teams of all sports marketing initiatives. • Produced sponsorship contracts from the negotiation stage to the execution of terms throughout the life of the contract. • Identified and cultivated rising corporate talent, providing tools and training for their future advancement.
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