Isabella Brown
Content Marketing Manager · Sail Tahoe Blue
SOUTH LAKE TAHOE, CA
In My Own Words
<p>Experienced content marketing manager with expertise in driving impact through digital content, visual and written storytelling, and consumer marketing strategies. Creative, insight-driven thinker and diligent cross functional collaborator with a track record of delivering ROI in fast-paced settings. </p>
Work Experience
Co-Founder
Sail Tahoe Blue2020 – Present
• Lead business development and partnership strategies, resulting in sales growth of 66%. • Develop branding portfolio including brand definition, positioning, and identity. • Manage content development, web design, CRM, and social media marketing for all Sail Tahoe Blue touch points. • Charter 40 ft vessel as USCG 25 ton licensed captain.
Digital Content Marketing Manager
Carve Designs2021 – Present
• Develop key marketing themes into concrete executable Go-To-Market strategies, including soft launch of the company's first brand campaign across digital channels. • Work cross-functionally to understand seasonal trends and themes to create a comprehensive digital content strategy across channels including web, email, affiliate, social, CRM. • Lead landing page redesign responsible for increasing conversion rate by 39.1% MoM. • Lead paid social media content strategy responsible for driving lift in conversion rate by 111.1% YoY. • Lead affiliate marketing partnerships responsible for driving conversion rate of up to 57.14%. • Manage external paid media agency, affiliate agency, influencer and PR agencies, and web development agency to develop best in class digital content and strategies. • Manage internal producer, graphic designer, and social media team to produce and schedule content.
Social Media Marketing Manager, Mobile Hardware
Google2020 – 2021
• Built Go-To-Market strategies and integrated campaigns for Google Pixel's flagship launches. • Responsible for growing Google Pixel's brand through audience acquisition, community development and digital content output. • Led Google Pixel's global and US social strategy for Tier 1 launches & evergreen campaigns acquiring +500K followers across global brand channels with 3M+ reach. • Executed first ever social-first hardware launch event, bringing together 18 Global social handles to drive 1.5M organic views with Pixel content generating 48% of total social mentions. • Drove quarterly US paid social campaigns to generate lift in consideration for Pixel 4a, Pixel 4a (5G), and Pixel 5. • Managed internal paid media and PR teams as well as external social media and influencer agencies.
Social Media & Influencer Lead, Create Marketing
Google2019 – 2020
• Developed Pixelbook's paid social, organic social, and influencer strategies. • Strengthened Pixelbook's presence on global social channels and developed an influencer program of 300+ advocates. • Led YouTube creator content strategy and execution for the launch of Pixelbook Go, generating 4.7M impressions and $141K total EMV. • Managed internal paid media and PR teams as well as external social media and influencer agencies.
Sales Marketing Lead
Sierra-at-Tahoe2017 – 2019
• Responsible for producing owned and paid content. • Managed brand partner event planning and execution. • Led outbound prospecting, leading to 123% increase in sales YoY. • Developed robust CRM with an open rate of 23%, improving online sales.
Product Marketing Specialist
Gametime United2016 – 2017
• Developed and fostered Gametime’s social presence across YouTube, Instagram and Twitter. • Supported GTM team with product insights and development of key marketing themes. • Partnered with cross functional teams to develop brand refresh strategy.
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