Isaac Contreras Batani

• Responsible for producing & overseeing digital & print creative solutions to address our marketing needs. • Executed marketing projects from conception to production, including assets for social, online, and in print. Designed for A/B testing. • Produced visually captivating and conversion-focused landing pages Worked independently and as part of a team, managed time effectively, and was able to manage multiple projects simultaneously and meet deadlines in a remote working environment. • Designed and edited visually appealing graphics and layouts for distribution across platforms like email, Facebook, LinkedIn, YouTube, Instagram, TikTok, X / Twitter, & Entrepreneur's bookstore e-commerce platform. • Collaborated with cross-functional teams, web development, marketing, bookstore, subscriptions, and sales, to understand project requirements and translate them into stunning visual designs. • Boosted click-through rates and engagement for Entrepreneur TV's "Elevator Pitch" and webinars.

• Assisted in developing full-brand experiences for music artists, influencers & brands in culture spaces • Produced Key graphic mechanicals ranging from client presentation decks, catalogs, social & eComm graphics • Refreshed current product color & graphic products based upon future brand & business needs • Executed color variations & sizing to align w/ defined line plans • Managed & cataloged art & production files • Optimized creative assets for multiple graphic production needs • Seamlessly troubleshot & solved production issues w/ creative team, development, & vendors • Managed & coordinated approvals w/ creative & development teams through the Trello & Monday platforms

Collaborated with cross-functional teams to design and update Del Taco’s web and print collateral, including gift cards, menus, new product layouts, in-store displays, roof banners, social distancing floor decals, and approval decks.

• Lead the design and project management of sales catalogs for global sales and B2B platforms, both digital and print formats. • Developed InDesign layouts for a range of catalogs, including Men’s & Boys’, Snow, Footwear, International Footwear, Hawaii, and Asia-Pacific. • Sourced product information through the PLM and Elastic system. Managed complete photo post-production for sales catalogs, marketing materials, and e-commerce, encompassing color correction, retouching, product and model adjustments, clipping paths, and compositing. • Collaborate with the catalog manager, sales, merchandising, design, and art departments to confirm that all line books are delivered accurately, on time, and according to industry standards. • Facilitate proofing rounds and execute corrections where needed. Managed photo shoots in collaboration with the Studio Manager to ensure products were photographed accurately and to the required standards. • Effective administration of large volumes of digital assets • Directed and supported temporary interns in their roles. • Worked with tech pack files for all products and updated as needed.

• Collaborated with Van's interdisciplinary teams at their HQ to align visual design choices, positively impacting brand conveyance in various media. • Oversaw the development of hundreds of monthly Vans wholesale window ads for retailers nationwide, leading to improved marketing effectiveness and sales growth. • Created files for 3D windows displays (environmental design) for Vans stores nationwide. • Coordinated with the Van's print manager at HQ to ensure environmental designs adhered to correct measurements and brand guidelines during printing and installation. • Built digital banners for websites / social media. Designed and created marketing collateral deliverables, contributing to growth in brand awareness and lead generation. (Vans - BMX / Skate / Snow / Surf) • Performed retouching and color correction on assets. (Vans - BMX / Skate / Snow / Surf) • Contributed to the development of internal Vans catalog layouts. Produced final mechanicals prepared for print across all projects. (Vans BMX / Skate / Snow / Surf) • Oversaw and directed Junior Production Artists and temporary freelancers. (Vans - BMX / Skate / Snow / Surf) • Designed and created graphic files for a Kona Deep wire rack, and prepared print-ready files for delivery. • Developed branding concepts for Lunar New Year celebrations theme park. (DISNEY - California Adventure Park / Yellow Shoes Creative Shop) • Contributed to creating a Guardians of The Galaxy ride mural advertisement for the San Francisco BART Station. (DISNEY - California Adventure Park / Yellow Shoes Creative Shop)

• Collaborate with cross-functional teams and stakeholders to understand project requirements and translate them into stunning visual designs • Designed library marketing artwork. • Utilized contemporary design tools to create compelling digital & print material, enhancing brand visibility and customer engagement. • Redesigned web & print branding. • Designed social media graphics & logos for library staff/committees. • Directed and supervised the Student Assistant Graphic Designer, leading to an improvement in visual design quality and project delivery.