Ian Runyon

I led a team of ten employees in advertising projects for Moto and MTB encompassing schedule of ads, pricing negotiations, and development/delivery of content. I partnered with Product & Branding Director to ensure media and publicity followed branding guidelines and company vision. I secured the athlete and event sponsorships. I developed social media content to boost online presence for brand and riders. I built and maintained positive relationships with athletes, key accounts, and sponsorship partners. I collaborated with company executives to secure global sponsorships and licensing opportunities. I tracked the marketing budget and forecasted athlete salaries and bonuses. I oversaw the vehicle fleet for customization, maintenance, and branding. Attended events and assisted with event activation. Key Accomplishments: - Led contract negotiations to sponsor athletes who earned multiple motocross championships. - Grew social media following 250%+ through strategic partnerships and cross promotion. - Increased global awareness and exposure of brand through multi-year international partnerships with The Crankworx World Tour, The Sea Otter Classic. Also served as The Official Eyewear of the Lucas Oil Pro Motocross Championships. - Signed top moto and Mountain bike athletes such as Cooper Webb, Marvin Musquin, Glenn Coldenhoff, Rockstar Energy Husqvarna Factory Racing MX2 Team, Giant Factory Off-Road, and Trek Development Racing. - Built grassroots Mountain bike program from the ground up. - Secured renewal of Geico Honda Motocross/Supercross Team Sponsorship and developed strategy and implementation of Honda Licensed team apparel. - Promoted from Sports Marketing Manager to Marketing Director after less than a year at the company.

I oversaw team athletes at professional and amateur events. I managed rider contracts, agreements of base fees, product allotments, salaries, and contingencies. I developed strategies for vendor space, event layouts, and customer service to increase brand presence and sales. I completed publicity projects for media relations including press releases, interviews, promo videos, and rider profiles. I managed public relations for athletes and company such as mitigating negative stories and promoting business developments. I posted engaging and relevant social media content to promote brand and riders as well as build rapport with fans. Key Accomplishments: - Over two years built and spearheaded amateur motocross program which rivaled leading brands with decades of success. - A key player in negotiating a licensing agreement with Rockstar energy drink and led cobranding apparel project. - Recruited and signed successful athletes which represented the brand in first 450 Supercross win. - Promoted from Amateur Athlete Manager to Sponsorship & Brand Relations Manager due to branding acumen and promotional skills.

I completed negotiations for athlete contracts, salaries, and contingencies as well as provided rider support. I planned events for amateur promotions, races, and appearances, including coordinating parking lot sales and open houses. I created digital content for blogs and social media platforms to engage followers and promote athletes/events. I directed brand guidelines and ensured correct placement and usage of company logo on athlete gear, signage, and displays. Key Accomplishments: - Secured lucrative partnerships and led cobranding projects with brands such as Volcom, Skull Candy, and Rockstar. - Created and directed the amateur program to support up and coming rider such as Ryan Dungey, Colt Nichols, and Kyle Peters. - Led launch of social media presence across all platforms. - Increased standard exposure for trackside support brands in motocross which produced greater brand awareness.

negotiated amateur rider contracts, salaries, and contingencies. I led brand management campaigns and product development/design projects. I monitored the amateur rider support budget. I coordinated media activities, races and photo shoots to boost team publicity. I served as company spokesperson at media events and liaison between riders and company. Key Accomplishments: - Created a successful amateur team including riders such as Ryan Villopoto, Broc Tickle, and Dean Wilson. - Established company’s amateur trackside support program. - Developed and led the promotional program with regional rider ambassadors partnering with dealers to promote sales in specific regions.