Hunter Armstrong Brankamp
Content Strategist · Elevation Road
Cincinnati, OH
In My Own Words
Recently created a 40 percent increase in user task success for an e-commerce client using user research, UX writing and UX Design.
Seeking a rad team in the industries that gave me life and who're equally passionate about innovation and giving back to the sports to which we owe it all.
Copy and paste my new content portfolio site here: huntarmstrong.com
UX / UI Portfolio update in progess.
Let's do big things.
Work Experience
Content Strategist
Elevation Road2021 – Present
+ Create and execute marketing & content strategy utilizing buyer persona interviews + Crafted targeted marketing email sequences paired with customer buying process + Led CRM suite implementation in response to business and customer needs + Mapped buyer journeys through qualitative research to guide strategic content creation
UX Writer & UX Designer
You Know It's Us™ Brands L.L.C.2020 – Present
+ Recreated on mobile the experience of shopping in a South American marketplace for client; chévere (pronounced CHAY-vehr-ay). Harnessed full human-centered design toolkit to achieve 40 percent increase in key user task success. + Incorporated info-gathering client interviews, user personas, market research, qualitative usability tests, remote user testing, wireframing, prototyping, and iterative design.
UX Writer
humankind(er)2018 – 2020
+ Designed user onboarding chat-bot interaction using qualitative data & scholarly research to support user needs while simultaneously communicating business objectives. + Resulting case study (available upon request) recognized by Research Design Ph.D. for soundness of concept and application.
Marketing Content Specialist
BTG Labs2017 – 2018
+ Created a wide variety of digital marketing content ranging from but not limited to: Full Video Production & Editing, Content Strategy, Print / Blog / Social Copywriting, Product Naming & Verbal Identity, Product Photography, Scriptwriting.
Social Media Manager (Contract Position)
Primax Studio2017 – 2017
+ Created, managed & executed social media content calendar for global consumer packaged goods brands, Downy Wrinkle Releaser & Febreeze In-Wash Odor Eliminator.
Quality Assurance Specialist & Technical Writer (Contract Position)
Barefoot Proximity2016 – 2017
+ Performed quality assurance testing in collaborative global ad agency setting with multi-disciplinary creative & technical teams. + Formulated Quality Assurance data into insight-based technical summaries supporting Senior Account manager to adjust communication and project timeline.
iOS Presenter
Apple Retail2011 – 2013
+ Earned Excellent Net Promoter Score giving public workshops focused on cultivating vision & excitement in Apple customers, using energetic, charismatic and conversational public speaking style.
Education
Bachelor's of Business Administration
University of Cincinnati Carl H. Lindner College of Business2004 – 2011
Bachelor's of Business Administration
Interests
Industries
Activity
Recent posts, comments and shares.