Hugh Gurin
Award-winning Creative Director/Copywriter/ACD · Hugh Gurin, Copywriter
San Francisco, California
In My Own Words
I write/creative direct ads and other marketing-type things that make people laugh, cry, cheer, donate to worthy causes, spy on their cats, beef up their network security, join the Navy, smoke weed, order food, learn more, download now, and of course, reach for their wallets. Not necessarily in that order. Now, I can help with LLM prompt engineering, too!
My portfolio: www.hughgurin.com
Work Experience
Business Owner
Hugh Gurin, Copywriter2015 – Present
Freelance copywriting, content and creative direction for fearless brands.
Copy Director
WHM Creative2015 – 2015
* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
Associate Creative Director
Hub Strategy & Communication2013 – 2015
* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
Creative Director
Crushpath2013 – 2013
* Collaborate on marketing strategies for launch campaign and ongoing messaging. * Articulate an overarching vision for launch strategy. * Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics). * Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums. * Identify and develop new processes to overcome project hurdles. * Provide creative direction and leadership within the organization. * Manage art directors, photographers, videographers, editors, retouchers, and production artists.
Associate Creative Director - Copy
Mortar2005 – 2013
* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
Senior Copywriter
TMP Worldwide2001 – 2005
* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers * Agency "Unsung Hero" Award - 2004
Creative Director
JWT Specialized Communications1999 – 2001
* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects * Agency "Extra Mile" award - 2001
Senior Copywriter
Austin Knight International1997 – 1999
* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers
Senior Copywriter
Macy's California1993 – 1997
* Direct creative strategy and execution on multiple lines of business * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects
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