Howie Idelson

Luftgekühlt Co Founder/Creative Director

2014 – Present

Conceptualize large scale experiential car culture events. Cultivate and manage sponsors and partnerships, Create and produce integrated activations for partner brands. Design and oversee production for merchandise, Develop and maintain the voice of the brand.

Freelance Creative and Strategy for Various Clients and Agencies

2009 – 2018

Nike, Oakley, Audi, Troy Lee Designs, Red Bull, Ford, Toyota, Global Rallycross, Discovery Channel, Magpul, Mechanix Wear, USF1, Walmart/EA Games, Honda Motocross, Fiat, American Motorcyclist Association, Yamaha, New Era, Power Bar, Shade Sunscreen.

Maritz Experiential Marketing Group Creative Director

2006 – 2009

Activation and brand integration strategies for Toyota's Adrenaline Program which included: Supercross, Motocross, Dew Tour, X-Games, NASCAR NBA, and Toyota Outdoor Tour. Creative direction and deliverable management. Direct Design team and production staff. 1 Year Kastner & Partners Sr. Art Director Develop creative and activation design for Red Bull's Board Sports and Motorsport properties. Most notably, created the US Formula One Grand Prix Look and executed the activation design elements. 4 Years Deutsch Inc. Sr. Art Director Award winning Art direction and project management for multiple agency clients including; Mitsubishi Motors, Coors Light, and DirecTV. Brand identity design and business winning agency pitch-work. Cal State Long Beach, Industrial Design. Art Center College of Design, Graphic Design. All aspects of Creative Direction for Brands, Experiential Creative and Strategy, Creative Project Management, Event and Display Design, Acute Knowledge of Manufacturing Processes and Materials, Social and Cultural Trend Forecasting All Forms of Motorsport (11-time National Karting Champion), Surfing, Skateboarding, Wakeboarding, Snowboarding, Art, Furniture, Architecture, Yoga, Fitness.

Portfolio