In my own words
— Howie<p><p>I am a Creative Director and Brand Marketer with over twenty years of experience conceptualizing and executing big ideas for agencies as well as, in-house work for large brands.
I am a meticulous creative thinker with a commitment for combining my passion and skill-set with motorsports and action sports. I have a keen understanding of these unique cultures and their nuances, which allows me the ability to effectively articulate ideas that resonate within the intricacies of the various factions and tribes of these specific worlds. <strong>www.howieidelson.com</strong></p></p>
Trajectory
Jul 2014 — Now
Luftgekühlt Co Founder/Creative Director · Default
Conceptualize large scale experiential car culture events. Cultivate and manage sponsors and partnerships,
Create and produce integrated activations for partner brands. Design and oversee production for merchandise, Develop and maintain the voice of the brand.
Sep 2009 — Jul 2018
Freelance Creative and Strategy for Various Clients and Agencies · Mechanix Wear USF1 Walmart/EA Games Honda Motocross Fiat American Motorcyclist
Nike, Oakley, Audi, Troy Lee Designs, Red Bull, Ford, Toyota, Global Rallycross, Discovery Channel, Magpul,
Mechanix Wear, USF1, Walmart/EA Games, Honda Motocross, Fiat, American Motorcyclist Association,
Yamaha, New Era, Power Bar, Shade Sunscreen.
Jul 2006 — Sep 2009
Maritz Experiential Marketing Group Creative Director · Default
Activation and brand integration strategies for Toyota's Adrenaline Program which included: Supercross,
Motocross, Dew Tour, X-Games, NASCAR NBA, and Toyota Outdoor Tour. Creative direction and deliverable
management. Direct Design team and production staff.
1 Year Kastner & Partners Sr. Art Director
Develop creative and activation design for Red Bull's Board Sports and Motorsport properties. Most notably,
created the US Formula One Grand Prix Look and executed the activation design elements.
4 Years Deutsch Inc. Sr. Art Director
Award winning Art direction and project management for multiple agency clients including; Mitsubishi
Motors, Coors Light, and DirecTV. Brand identity design and business winning agency pitch-work.
Cal State Long Beach, Industrial Design.
Art Center College of Design, Graphic Design.
All aspects of Creative Direction for Brands, Experiential Creative and Strategy, Creative Project
Management, Event and Display Design, Acute Knowledge of Manufacturing Processes and Materials, Social and Cultural Trend Forecasting
All Forms of Motorsport (11-time National Karting Champion), Surfing, Skateboarding,
Wakeboarding, Snowboarding, Art, Furniture, Architecture, Yoga, Fitness.
Activity
Projects
