Hope Lane
Global Art & VSM Development · VOLCOM
Los Angeles, CA
In My Own Words
Hope Lane is a passionate Social Media Manager and Quick-Turn Content Creator within the action sports, outdoor and fashion industries. Hope previously worked at Volcom in the Art and Marketing departments for 6 years and has since established herself in the media industry. She currently serves as a Social Media Manager and Content Creator for 421 Media, All Gxxd Outdoor Lifestyle Brand, and Official Crown of Laurel.
Work Experience
Global Art & VSM Development
VOLCOM2016 – 2018
• Global and regional project art job Management/ Workflow / Deadline maintenance / Vendor communication and sourcing/ Project communications between requestor / Project Calendars/ Project Archive Maintenance & organization • Visual Sales Marketing project management from start to finish which includes but is not limited to: Scheduling / Budgeting / Processing of Art Requests / Monitor Workflow / Maintain Vendor Communication and Department Project Calendar • Work with VSM Director to plan and prepare team for tradeshows - Coordinating all promo and on-site art for booth from planning to installations • Oversee production for Window and In Store art assets / Communication & Sourcing (i.e project quotes, facilitating transactions, etc) • Global Advertising Calendar/ Asset Coordinator/ Asset Delivery Management/ Media Contact Point Person/ Team manager Photo Coordinator • Ensure brand guidelines are adhered to in all materials • Work with Director and department operations manager to adhere to budget requirements • Seasonal POP Rollouts - North American Rep orders / Global ordering and fulfillment / Sourcing and quoting / Coordinating pack-outs with shipping / GWP accounts and mailing addresses • Seasonal Photoshoot Styleout - building outfits, regional tagging and communication • Go-To-Market global Art Marketing seasonal deliveries and communication • Meta-tagging, organizing, and overall maintenance of Digital Asset Management system • Overall Department Duties/Supplies Management • Global point person between Art and Marketing
Retail Marketing (Internship Feb - April 2012) (Assistance May 2012-2017)
VOLCOM2012 – 2017
• Assisting in retail promotions and events in North America • Corrospondence between marketing managers within company/outside companies and other departments for events • Organizing promotional goods • Shipping out and recieving for Retail Marketing purposes • Organizing Gift with Purchace (GWP) in store promotions • Setting up and breaking down at events • Developing excel spreadsheets for various projects • 2013-2017 Tradeshows: Marketing Representative (SIA, Surf Expo, Agenda)
Accounts Payable
VOLCOM2013 – 2016
Distributing and logging of all incoming invoices for department managers FedEx & Freight accruals Commission & Wire commission payments FOTM payments Reviewing proper GL codes and signatures on invoices • Vouchering incoming invoices • Preparing invoices for the check run • Setting up and updating all vendor masters • Breaking down freight and duty invoices • Creating charge backs for production invoices • Correspondence with vendors regarding payment • Making sure statements are up to date • Resolving outstanding invoice issues • Mailing out weekly checks • Organize department files
Education
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Activity
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