Henry Wilbur

• Wholesale Production: Maintaining a high volume print quota for an array of designs • Online: Creating weekly ad campaigns with Mailchimp, designing website with Squarespace • Lookbook: Styling and photographing models in our clothes and editing digital assets in Photoshop. • Creative Direction: Brainstorming key collection garments, themes, and prints

San Diego, CA & Los Angeles, CA HEAVROLET is a clothing-based art project conceptualizing Southern California lifestyles I observed from my upbringing. I used to do merch for my friends in bands and helped with designs until i realized I wanted to do it for myself. I created the idea when I turned 18 in 2013 and the first release was Spring/Summer 2014. Since then, new releases of shirts, sweatshirts, hoodies, hats, pants, socks, and 1/1's have occurred 2-5 times per year. • Creative Direction: Garment design, digital assets, and presentation based on unique brand DNA • Production: Screen printing, cut & sew, coordinating with third parties for embroidery, DTG, vinyl transfer • Lookbook: Model casting, styling, photography, digital & analog editing methods, book pacing • Website: UX design made from scratch and updated with new clothing and blog content [ www.heavrolet.us ] • Online Store: Product photography, merchandising, packaging, and order fulfillment • Press: Jackpot Mag (No. 4, No. 7, No. 9), Spacebliss Mag (Vol. 3. Vol. 4), Casual Fridays, Apparel News • Pop-Ups: San Diego, New York, Los Angeles, Arizona, Connecticut