Hector Godinez

• Directed E-Com, Lifestyle, Marketing, Action and Social Media photography across Sole Tech’s four brands: Etnies, Emerica, éS and ThirtyTwo. • Principle Photographer for in-studio and on-location marketing campaigns. • Created images for hundreds of products each season including live action, on figure and tabletop for use online, in catalogues, and print ads for magazines and promotional material. • Increased E-Com photo production by 50%. • Oversaw multiple project timelines, post-production workflow, quality control and digital asset management to meet deliverables on time. • Hired Photographers, Retouchers and Models across multiple ongoing projects. • Maintained studio equipment for daily photography and sourced props for special projects. • Collaborated cross-functionally with Art Directors and brand teams to create and execute a clear aesthetic for each brand. • Led live and recorded video projects for social media and internal marketing campaigns.

• Produced thousands of images across Hamptons 12 plus brands for use in catalogues, packaging, web, print ads and in-store displays. • Increased project lead time by 100% year over year. • Increased department services by 300% • Maintained brand standards, style guides and design language. • Organized files for all projects through digital asset management. • Worked closely with brand teams to effectively create any requested assets. • Participated in establishing production execution standards to maximize quality and accuracy while minimizing costs and cycle times. • Developed and maintained strong working knowledge of production tools and techniques to ensure efficient and cost-effective production. • Researched and identified production alternatives that provided cost savings and/or increased efficiencies.

• Increased production by 70% in four product verticals. • Designed studio layout which doubled department output. • Collaborated with a team of stylists to ensure that every product was styled efficiently and correctly. • Consistently produced digital images within HauteLook's established standards and then quickly edited to create web-ready images in partnership with our in-house retouching team. • Adhered to the high level of required technical quality for all photography created and distributed by the studio. • Executed the creative concepts provided by the Art Directors. • Participated in the process of creative conceptualizing for daily editorial imagery.

• Performed principle photography for over 60 brands with a variety of products including men and women’s clothing, beauty products, jewelry and accessories. • Designed and implemented asset procurement workflow for e-commerce marketplace. • Implemented strategy which reduced image lead time by 50% while concurrently increasing image output by 80% month-over-month. • Retouched digital images for website distribution.