Heather Sullivan

In charge of all retail sales reporting- weekly, monthly, quarterly, annual and ad hoc to support key stakeholders across several departments. • Allocated annual sales budgets into monthly budgets for stores as well as retailer dot com. • Tracked actualized sales vs. plans monthly, quarterly, and yearly. • Created quarterly field bonus tracker, aggregating monthly sales and working with the VP of Field Sales to ensure accuracy in field structure. • Worked closely with key stakeholders to maintain & implement gross shipment and retail sales budgets for all US accounts. • Provided Urban Decay and L’Oréal finance with month-end retailer commentary, summarizing all MTD sales, product launches, seasonal product performance against plans, and performance by retailer for prior closing month. • Entered all retailer deduction events in L’Oréal LEAP system for sales and finance approval.

Updated and analyzed sell in & sell through reports by style/color by location. Weekly, monthly & seasonally. • Identified sales opportunities and work with Account Executive to have those opportunities realized. • Updated multiple sales reports to track sales goals by account daily. (Forecast File Report, Weekly Retail Recap, Product Summary Report) • Compiled seasonal assortment sheets by account for each new season. • Partnered with Customer Service to streamline customer experience. • Updated Nest Forms as necessary of all new store openings and sales rep changes to assist the sales rep force. • Monthly commission review and maintenance. • Worked with Key Account Director and Finance to execute commission pool payouts for service. • Collaborated cross functionally with other departments to ensure adequate inventory levels to minimize stock-out situations and over-stock. • Tradeshow and sales meeting preparation and attendance.

Managed the placement and fulfillment of orders from International Distributors, including the forecast, POP and sample processes. • Ensured that all forecasting requirements are met and orders correctly loaded into the IOE system by distributors, consolidated with US buy, and sourced and placed by planning. • Created and delivered Proforma Invoices upon receipt of the confirmed XF dates by planning. • Coordinated with freight forwarders and business partners to ensure that goods are shipped on time and invoiced correctly in the system. • Primary customer service, marketing and operations liaison with Latin America, EMEA and Canada business partners and potential new partners. • Ensured that all product, service and operations requests are consistently and effectively addressed. • Worked with region’s management team and other departments to analyze and resolve account issues. • Ensured all market specific labeling and documentation requirements are met. • Weekly, monthly and seasonal reporting including but not limited to weekly quarter status updates, seasonal SKU forecast preparation and compilation, sales rep goal tracking, etc.

Managed a territory of 7 online accounts and 6 strategic online flash sites for footwear, apparel & accessories. • Created/managed bulks to fulfill replenishment opportunities increasing sales 30% by understanding customer shopping habits. • Forecasted needs across multiple styles for each selling season. • Maximized Puma flash site business by presenting curated closeout assortments for quarterly events and managing event calendar including extensive communication to set online event dates. • Implemented and enforced staggered event calendar to take advantage of dynamic at once availability and support partner exclusivity. • Provided high-level service & expertise each season from sell in to sell through. • Managed online connection to the customer through Amazon's Vendor Central.