Heather Lancaster
Skills
- Brand Strategy
- Marketing Campaigns
- Lifecycle Marketing
- Content Management
- Content Development
Industries
In my own words
— Heather<p>Hi! I'm Heather. I have a passion for helping brands enhance and authenticate their online presence with unified brand experiences that build trust and ignite lasting advocacy.</p><p><br></p><p>Through strategic brand positioning and an authentic storytelling approach to content, a brand can more easily build trust, loyalty, and retention for its long-term regenerative success.</p><p><br></p><p>My ‘big picture’ thinking and ability to organize resources into productive action helps me to strategically position a brand in front of their target audience through storytelling campaigns and content development plans that connect.</p><p><br></p><p>Introducing tiered content with a target audience overtime, I guide a brand to develop mutually beneficial relationships with their community, one that will continue to support their business and mission through retention and word-of-mouth.</p><p><br></p><p>Under Creative Heat LLC, I offer contracted branding and marketing services to agencies, businesses, non-profits and individuals - helping clients within a variety of industries bring their legacies to life and improve success from their presence online.</p><p><br></p><p><br></p><p>With a deeply rooted passion for the great outdoors, recreation and environmental preservation, I love working with people and brands who share it with me. 🌎</p>
Trajectory
Activity
Education history
James Madison University
Transfered | 2009 - 2010
Longwood University
B.F.A | 2010 - 2013




