Heather Hofrichter
Joe's Jeans
Costa Mesa, CAIn My Own Words
Currently, I am employed with Joe's Jeans, as their E-Commerce/Retail Senior Buyer. I graduated from the Fashion Institute of Design and Merchandising, with my degree in Merchandise Marketing, previously receiving my Associates Degree in Oregon. Specialties: Competitive analysis. XML, HTML, JavaScript. Excel proficient.
Work Experience
Senior Buyer - Retail Full Price, Off Price, and E-Commerce
Joe's Jeans2017 – Present
• Manage all aspects of the Retail and Ecommerce merchandise buying. • Work closely with the planner to ensure buys are in line with our OTB. • Report on best sellers on a weekly basis, as well as seek out inventory fulfillment and site merchandising opportunities. • Execute markdowns, and transfers for all channels; Ecommerce and Retail. • Work closely with Allocations, Ecommerce teams, and the warehouse, to ensure inventory is well managed, transfers are well executed, and inventory is displayed correctly on the site. • Review the site on a weekly basis to ensure products are active and merchandised appropriately. • Assist in planning and executing online promotions. • Work closely and place orders with our licensee and consignment vendors, which include loungewear, belts, kid’s, and suiting. • Advanced use of Tableau and One Stop
E-Commerce Planner
True Religion Brand Jeans2017 – 2017
• Manage all aspects of web analytics related to Ecommerce and communicate relevant information to team members. • Manage and maintain a Paid Search OTB. • Build, manage, and maintain an Ecommerce inventory and sales forecast OTB, as it relates to the plan set by the company. • Report on best sellers on a weekly basis, as well as seek out inventory fulfillment and site merchandising opportunities. • Responsible for KPI reporting on a weekly basis, i.e. demand revenue, site traffic, conversion, orders, AOV, units, UPT, shipped revenue, returns, GM %, and GM $. • Forecast margin % and margin $ to determine promotions and markdown strategies. • Advanced use of Google Analytics
E-Commerce Planner
The La Jolla Group2016 – 2017
• Direct report to the Vice President of E-Commerce. • Active manager to the Ecommerce Buyer. • Manage all planning aspects for the 5 brands beneath the La Jolla Group umbrella; O’Neill, Metal Mulisha, FMF Racing, Spiritual Gangster, and Roark Revival. • Drive the merchandise planning, buying, inventory management, and revenue planning for all E-Commerce channels. • Build, report, and maintain the OTB’s for each brand by division. • Manage the buying process, on the style/color/size level, while aligning with the OTB’s revenue and inventory requirements. • Choose product to feature on respective brands landing pages based upon product insight, sales inventory, and analytics. • Work closely with each brand’s sales and M&D team to build on-trend assortments focused on each brand’s demographic demand(s). • Conduct regular remerchandising to support onsite marketing content, email marketing, and social media initiatives. • Develop and execute website merchandising strategies using sales reporting, inventory data, site analytics, and individual brand management guidance to increase conversion rate and attain financial targets. • Participate in weekly, monthly, quarterly and annual forecasting exercises. • Platform: Magento
Ecommerce Buyer
AG Jeans2013 – 2016
• Manage all category buys within the men and women’s divisions for agjeans.com, with direct report to E-Commerce Director and Brand Manager. • Work closely with planning, to deliver against OTB and financial expectations. • Partner with creative, marketing, and production teams to ensure execution of cohesive product vision. • Develop seasonal assortments and key category concepts. • Maintaining a healthy relationship with design, to see that all customers’ needs are met and product is on trend. • Collaborate with coordinator in regard to website merchandising, and visual display. • Identify growth opportunities and establish long-term strategies to meet monthly/yearly goals. • Manage markdowns and promotions, as well as analyzing results. • Present monthly/yearly business recaps to the executive team. • Successfully single-handedly implemented omni-channel shipping capabilities, while maintaining a strong working relationship with the warehouse teams and customer service. • Advanced use of the One Stop platform and assisted in the transition to Demandware.
E-Commerce and Off Price Associate Buyer
7 For All Mankind2011 – 2013
• Assist the Divisional Merchandising Manager with all aspects of product assortment in order to meet financial and strategic plans using all channels of distribution, for 7FAM Outlets and Ecommerce. • Work closely with Visual, Store Operations and Marketing, to ensure the product specifications and information is obtained. • Act as liaison between vendor and packaging/design/editorial teams for product and packaging specifications and timing. • Track and manage samples including ticketing initial, production, and photography. • Work with the creative team on signage and in-store collateral, provide with product information (facts and pricing). • Identify markdown and promotion opportunities online and in outlet stores. • Create seasonal assortments and key stories. • Work closely with design and production to build a “made-for-outlet” denim line, as margin builders.
Retail Full Price, Off Price, and E-Commerce Allocation Analyst
7 For All Mankind2010 – 2011
• Work hand in hand with the planners, buyer, and visuals to make sure each of our retail stores receive the correct assortment. • Analyze our business based on sell thru %, customer profile, weeks of supply, top sellers, and climate. • Allocate each month’s floor set, replenish our basic denim each week, track inventory in DC, enter orders for the buyer, and create size breaks. • Maintain pricing, and markdowns. • Advanced use of One Stop platform.
Retail Merchandise Allocator
Quiksilver2008 – 2010
• Maintained inventory levels in all DC and Quiksilver retail and outlet stores within the United States. • Managed over 78 stores’ inventory levels, forecasted sales, managed buy breaks, updated WOS reports weekly, reviewed and worked from the OTB reports.
Young Contemporary Specialist - Retail Sales Associate
Guess Jeans2007 – 2008
• Designed the Y.C. bulletin board and Y.C. binder • Developed and trained other associates’ knowledge and selling skills • Analyzed each department’s volume and planned Y.C. sales goals • Nominated Performer of the Month for April 2008
Assistant Store Manager
Maurices2003 – 2007
• Planned store’s sales goals monthly, weekly, and daily • Delegated duties, and assignments to associates • Motivated/encouraged through communication, and leading by example
Education
PD Merchandise Markerting
Fashion Institute Of Design and Merchandising2007 – 2008
PD Merchandise Markerting
Industries
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