Heather Dooley
Region Key Account Manager · Monster Energy Company
Jacksonville, FLIn My Own Words
Goal-oriented and ambitious account manager with 7 years experience with PepsiCo-Frito Lay in Sales, Leadership, and Account Management. Excellent skill set in sales planning, field sales, solution selling, forecasting, trade spend management, people leadership, organization, and developing strong, successful business relationships.
Work Experience
Key Account Manager
PepsiCo-Frito Lay2015 – 2016
-Manages $30MM in annual sales for 12 accounts within portfolio in the state of Georgia. -Manages product authorizations, annual contracts, sales volume, sales growth initiatives and opportunities. -Creates customer monthly promotional plans, programming, and other consumer events. -Manages annual trade shows with Pepsi counterparts for the Georgia Association of Convenience Stores. -Works with field teams on promotional execution, account growth initiatives, and sales opportunities. -Manages trade spend budgets in order to perform and meet net sales portfolio goals. -Recognized at the National Key Account Sales Meeting from senior leadership on building successful business partnerships and achieving double digit sales growth on executed sales initiatives.
District Sales Leader
PepsiCo - Frito Lay2009 – 2015
-Successfully led 12 Route Sales Representatives in District 548 to achieve sales and unsaleable goals, sales execution, service quality, and efficiency targets. -Accountable for over $6MM in annual sales. -Managed 321 accounts ranging from Dollar, Drug, C-store, and Supermarket channels. -Built strong relationships with store managers and district managers of multiple account chains in territory by executing promotional activities with permanent and temporary displays and achieving equipment placement through compression selling and store manager calls. -Local key account manager for small grocery chain in Jacksonville, Florida, Rowe’s Supermarkets, achieves $1MM in sales annually. -Contributed in successfully transitioning Lake City, Brunswick, Valdosta, and Beaufort, SC from traditional facilities to advanced ordering facilities. -Awarded District of the Year in Jacksonville Zone 2011.
Event Marketing Intern
Jekyll Island Authority2008 – 2008
-Worked closely with the Event Coordinator and 5 other interns at the Convention Center to organize and successfully execute three summer festivals. -Created excitement and popularity about the festivals and events on local radio stations by speaking on a 30 second radio commercial. -Successfully closed contracts with reputable food and music vendors to ensure high quality among the music festivals and events.
Event Marketing Intern
South Georgia Classic2008 – 2008
-Worked closely alongside the Event Planner to successfully execute the SGC Golf Tournament. -Organized and maintained information in an electronic database which resulted in effectively pairing amateur and professional golfing teams.
Education
Bachelor of Business Administration (BBA)
Valdosta State University2005 – 2009
Bachelor of Business Administration (BBA)
Interests
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