Heather Diamond

Oversee all Brand Development projects for Kona Deep in addition to continued management of all previous Field Marketing/Experiential teams and activations as FMD • Manage all design teams and curate digital, design, photography portfolio • Continued oversight and growth of social media platforms, content creation & agency support | Photography, Video, Art, Story Content, Calendar Creation o Following organically increased from 147 to 15K • Design & produce all POS (soft and hard goods) | In-Store, Events, Wearables, Giveaways, Sales Materials, Digital & Printed Ads • Expand influencer marketing campaign (paid/unpaid) managed internally • Assist with website redesign, commercial shoot

Oversee all Field Marketing, Influencer Programming & Experiential Events nationwide • Manage bi-coastal team of up to 3 FT, 1 Intern, 40+ Brand Ambassadors in 6 markets annually sampling over 400K consumers nationwide • High volume guerilla sampling & vehicle management • Large scale event/sponsorship management | AVP, Festival Activation • Innovate and execute fitness driven micro influencer seeding & sampling initiatives nationwide | Organically generating 650+ posts and 9.5M+ impressions from over 150 active posters each year • Oversee all retail activations | Demos, Costco, Trade Show (NPEW etc.) • Storage management | Up to 8 units, 1 vehicle • Surpassed all annual KPIs for events, samples, impressions & conversion rates

Lead all aspects of TCC marketing campaigns including integration of PR, digital, website, coupon programs, social media strategies and influencer marketing campaigns • Oversee all PR, social media & SEO agencies/strategy and all blogging campaigns • Managed design of website, email blasts and all digital media • Implement and manage all digital and print coupon marketing activity • Create/manage all field, retail & trade show activations nationwide • Create best in class | sell sheets, sales / marketing decks, POS & displays

WTRMLN WTR™ is a great tasting, all natural cold-pressed watermelon water that hydrates and enhances performance. WTRMLN WTR is packed with electrolytes (more than coconut water or your favorite sports drink) and L Citrulline for your workout recovery, plus nutrients and antioxidants from vitamin c and lycopene. • Oversee national demo program, including materials sourcing, Baby Doll recruiting / training / payroll, scheduling, recapping • Team recruiting for DMM's, MAM's, influencer deliveries and subsequent KPI development and oversight • Oversee Costco programming (demos/roadshows) including scheduling, asset management, training, staff procurement and overall execution results • Manage 1.7M budget for Field Marketing and reconciling with accounting • Oversee Vehicle program – transportation, storage, insurance, gas an • Execute National Trade Shows - Includes registration, materials sourcing, set up / breakdown, staffing, T+E, lead recaps for sales organization • Oversee produ

TEAM Enterprises manages the nation’s largest experiential management structure, providing partners with the highest level of execution quality across every DMA & demographic target; while incorporating local market nuances • Successfully oversaw agency/client relationship on the West Coast between TEAM Enterprises and Bacardi USA • Managed 2M in promotional budgets for the West CBU annually – ensuring all activations remained on target. Managed 1.5M salary budget hiring within targeted budget. Managed team T&E budgets of 300K for field team. • Recruited, hired, trained and managed a successful team of 16 FT and 13 PT employees across 4 states while maintaining highest company retention rate • Managed 10 Key Account Managers overseeing 275 cumulative accounts for the client. Increased sales, menu placements and distribution in key accounts of 15-60% over 2 year period • Worked with client on brand strategy, planning budgeting and forecasting, experiential marketing goals and account m

TEAM Enterprises manages the nation’s largest experiential management structure, providing partners with the highest level of execution quality across every DMA & demographic target; while incorporating local market nuances • Maintained regular contact and communication between client and TEAM and attend client/distributor meetings • Assisted in the successful execution of experiential marketing programs within assigned accounts while meeting and exceeding customer expectations; recapped all promotions and evaluated the effectiveness • Fulfilled program recaps, results and budget updates in a timely manner • Assisted with ideation of locally funded programming • Inputted all booking requests, managed CBU calendars of activations, owned integrity of all reporting information, assisted in selection and acquisition of POS & promotional wear, maintained and tracked company equipment • Assisted with execution of all local Special Events from ideation to execution