Heather Baldwin
Ecommerce Merchandising Manager · Alliance Consumer Group
Newport Beach, CA
In My Own Words
Passionate E-commerce merchandiser, marketer, and brand strategist with nearly a decade experience in the outdoor industry. I'm a quick-study and driven to make a positive impact on any team I join. If you're looking for a unicorn with both analytical skills and creative chops, let's connect.
Work Experience
Ecommerce Merchandising Manager
Alliance Consumer Group2022 – 2023
Oversaw day-to-day merchandising activities for seven ecommerce sites. Conducted site audits to drive a more consistent content experience. Owned D2C content calendar and task management platform. Aligned messaging across multiple channels through coordination with third party agencies. Developed SOP’s and implemented best practices, improving cross-departmental collaboration. Analyzed product performance, finding insights to inform site strategy and assortment.
Content Merchandiser
Outdoor Research, Inc.2021 – 2022
Brought brand storytelling to life through imagery selection for the homepage and all content blocks. Developed content landing pages that drove conversion by educating the consumer on technical features and benefits. Reported weekly on content efficacy. Provided end-to-end photoshoot production assistance. Maintained asset file names, tagging, and taxonomy in digital asset management software. Continually refined processes and implemented SOP improvements resulting in greater efficiency year-over-year.
Product Merchandiser
Outdoor Research, Inc.2020 – 2021
Responsible for all product page presentations including imagery, attribution, and categorization. Maintained product assortments and executed merchandising strategies across 100+ collections. Uploaded large datasets to launch 150+ new product pages, biannually. Gathered insights from weekly sales analytics reports to find site merchandising opportunities and keep up with 300% growth in demand. Participated in the go-to-market process, providing feedback based on product performance. Continually optimized product and category pages for data accuracy and SEO.
Ecom Sales Coordinator
Outdoor Research, Inc.2019 – 2020
Brought brand storytelling to life through imagery selection for the homepage and all content blocks. Developed content landing pages that drove conversion by educating the consumer on technical features and benefits. Reported weekly on content efficacy. Provided end-to-end photoshoot production assistance. Maintained asset file names, tagging, and taxonomy in digital asset management software. Continually refined processes and implemented SOP improvements resulting in greater efficiency year-over-year.
Customer Service
Outdoor Research, Inc.2018 – 2019
Promptly and professionally responded to customer questions and concerns via CRM. Point person on corporate sales inquiries and Canadian returns. Top performing warranty representative through attention to detail and efficient SAP input.
E-commerce Customer Service
Stokehouse Unlimited | Vissla, D'Blanc & Amuse Society2017 – 2018
Managed online orders, return flow, and fraud prevention software for Vissla, Amuse Society, and D’blanc. Allocated inventory, processed returns and warranty claims using ERP system.
Account Coordinator
Young Company2017 – 2017
Maintained current status report to ensure clients expectations are met Obtained Project Authorizations, draft and submit Purchase Orders to Accounting for accurate billing Prepared meeting agendas to aid in efficient and productive client meetings Coordinated print projects from design to production in order to meet deadlines Created monthly digital marketing performance reports to assess and leverage successes Drafted and managed email marketing or automation campaigns depending on account goals
Digital Marketing Intern
Young Company2017 – 2017
Created digital marketing reports through use of Google Analytics, Adwords, and other tools Assisted in & executed graphic design for web and print Quality checked email marketing campaigns
Customer Service & Sales Specialist
REI2014 – 2017
Converted REI Co-Op membership sales in order to raise money for REI’s Stewardship program Communicated selling points of products and brands by explaining complex gear technologies in simple terms Coordinated with bike shop associates to facilitate repairs and accommodate increasing demand Resolved customer service issues promptly while preserving REI’s excellent reputation for customer satisfaction
Assistant Group Fitness Coordinator
Associated Students, CSUF2012 – 2014
Assisted Coordinator in creating drop in fitness schedule based on instructor and studio availability Managed and spent allotted budget to effectively use students’ tuition on programming for their benefit Maintained CPR records to ensure compliance with standards of safety Planned and executed special events to raise awareness for group fitness programs amongst incoming freshman
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