Heather Baker
Freelance Creative · hbaker creative
Venice, CA
In My Own Words
The Focus | marketing : graphic art : photography : creative direction : magic
California native creator of engaging art meant to inform the masses; where image is paramount and ‘cool’ is a moving target. I combine imagery and design to tell a story without an obvious agenda. Take a spin through my world where visual graphics, timeless photography, typography, layout, and color all come to life.
www.hbakercreative.com
Work Experience
Freelance Creative
hbaker creative2017 – Present
+ Successful client based creative marketing and design. Providing clients with creative services for both print and digital, including, but not limited to: ads, marketing materials, social media, logos, in-store graphics, events, and web design. + Current Clients: Hurley, Fender, Mammoth Mountain and Love Bags. + Past Clients: Billabong, Skechers, Fullscreen media, Snowboarder magazine, Flow Snowboarding, EXPN, Bychari, NYDJ, Skylark Boutique, The Luster Kind and All Starr Camera.
Marketing Senior Graphic Designer
Billabong USA2013 – 2017
- Catalog layout design and production of Women’s, Girls and Snow divisions on both a regional and global level. - Art Direction on snow Ad campaigns, posters, in-store POP/windows and go to market graphics. - Supervise the photography editing, lighting, retouching, clipping and color of imagery. - Develop and execute brand identity including typography, logos and overall brand look each season.
Photography Editor and Graphic Designer
Swell2010 – 2013
- Graphic design for web banners, email blasts, catalogs, media kits, marketing requests, look books and graphic elements for print and web. - Lighting set-up, photo retouching, clipping paths, color correction and editing. - Shoot in-studio, process and produce high quality images for swell.com and print catalog.
Marketing/PR/Media
Boreal Mountain Resort2008 – 2009
- Graphic design for web banners, email blasts, catalogs, media kits, marketing requests, look books and graphic elements for print and web. - Lighting set-up, photo retouching, clipping paths, color correction and editing. - Shoot in-studio, process and produce high quality images for swell.com and print catalog.
PR/Marketing and Media Creative
Flow Snowboarding2006 – 2008
- Planning and execution of global marketing materials for sales and creative departments, including catalogs, web sites, sales workbooks, advertisements, media kits, point of purchase (POP), and sales materials. - Manage all Social Media Marketing. - Coordinate media advertisers and resorts on product placement and events. - Oversee execution of campaigns while working closely with the Marketing Director and Creative Director in development of new marketing strategies to implement nationally and internationally.
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