Gus Lackerdas
National Account Manager at OccuNomix International LLC · Ginger Dymaics
Escondido, California
In My Own Words
<p>I am a life long Southern California resident with a breadth of experience and an ownership mindset working within the action sports and PPE industry. I have focused on heat and cold stress and have spent a lot of time within the eCommerce and OEM/Custom product fields. Bringing a customer service flair to everything you do seems to be a lost art these days. Remembering that "everyone is a customer" is a core value that can save a lot of added work and lost business with some simple actions now.</p><p>Working with unique items and unique customers with unique needs makes life interesting.</p>
Work Experience
Co-Owner
Ginger Dymaics2016 – Present
· Generation and growth of retail sales base through website, email and social media campaigns. · Vendor management for finished product and component sourcing. · Development and growth of wholesale dealer base through phone, email and social media. This includes all pricing, promotional programs and B2B support and merchandising. · Base business accounting. · Product development for OEM and branded item programs. · Travel to tournament and trade show events four to six times a year for promotion and sales.
National Account Manager
OccuNomix International2021 – Present
· Management of E-Commerce sales including Amazon Vendor Central, Chewy, HomeDepot.com, Fanatics and Uline with annual sales of $3.7million. · Implemented and managed the company’s first inside sales team consisting of domestic and international sales staff. Responsible for recruiting, training, metrics/evaluation & promotion. · Expanded sales to small and medium sized MRO and Logo specific customer bases by 47 % via inside sales team. · Management of OEM/Custom product manufacturing for key customers from garment inception to packaging and seasonal delivery with annual sales of $600,000. · Frequent interface with Chinese and domestic production managers and suppliers. · Streamlined international distributors and partners including facilitating shipping documents, international payments, and exclusivity agreements. Average yearly sales of $500,000.
Sales Manager
TechNiche International2012 – 2021
· Management and over 75% growth of Industrial and Power Sports distributors and wholesalers within the United States. · Implementation and management of E-Commerce sales including Amazon Vendor Central, Chewy, HomeDepot.com and Grainger totaling $1.2million or more per year. · Management of OEM product manufacturing/projects for key customers such as Fly Racing, Protective Industrial Products, Bullard, and Harley Davidson equating to $500,000 in annual seasonal sales. · Oversaw entire process from garment inception to packaging and seasonal delivery. Frequent interface with international and domestic production facilities and suppliers to facilitate projects. · Development and orchestration of seasonal products and job site specific training and certification programs for manufactured products.
Product Manager
Heat Factory LLC2009 – 2012
· Accelerated Walmart sales through seasonal call and email campaigns from $50,000 per season to over $300,000 per season. · Expanded sales for shipping warmers and specialty items to end users into a $500,000 a year customer base. · Increased ecommerce sales through Amazon, Walmart.com and Uline by over 50%. · Domestic travel for trade show and corporate training ten to twelve times per year, this included savings goals tied to overall trade show ROI. · Streamlined material sourcing and purchasing of POS and packaging supplies equating to a 20%+ reduction in yearly costs. · Led event logistics and internal employee management for trade shows and corporate events.
Education
Palomar College
2000 – 2003
San Pasqual High School
1998 – 2000
Skills
Activity
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