Gus Buckner
Age Manager/Surf-life Saving/Grants officer · Royal Fire Service - Tumble down - Australia
Orange County, CA
In My Own Words
As an experienced Global Marketing & Sales professional, I am an ambitious, visionary with an excellent record of growth and achievement. I have unique International experience & versatility that is reflected in my distinctive accomplishments representing both small & major corporations with a exceptional record of success in International marketing & brand management. (Brands; Oakley Inc. Split ltd. Telstra, Australian Water Assoc. P'fessor Guus. Events; The Olympics, The X-games, The Arctic Challenge, Boost mobile pro, etc).
My experience includes the following attributes and quite possibly a few more;
• Creative, Tenacious, Pioneering Trail Blazer • Creation & Execution of Disruptive marketing & digital media campaigns • Creation Execution & Distribution traditional Sales & Marketing content • Digital Marketing Management • Go-To-Market (GTM) planning • Sales Enablement Strategies • Understanding of market trends & conducting market research, competitive analysis for more informed product marketing strategies • Global intuitive market knowledge • Natural Communicator • Strategic Product Development, Launch, Sales & Service • Evaluating RRP structures that competitively position products within the market • Creating marketing initiatives with product positioning, UVP’s & relevant assets • Comfortable, confident & charismatic when speaking to, or presenting business solutions to large and small groups of senior business or technical decision makers • Ability to extrapolate & articulate business benefits from product information • Identifying opportunities for business growth within your portfolio • Excellent writing skills • Positive, Proactive & Energetic Attitude
Work Experience
Rural Fire Service - Volunteer
Royal Fire Service - Tumble down - Australia1901 – Present
The NSW RFS relies on a team of dedicated women and men who fulfil a range of important roles including: Firefighting Administration Communications Catering Community Education Community Engagement Training Operational Logistics Support Welfare Support Equipment Maintenance Youth Development
Creator/Founder
P'fessor Guus - www.pfessorguus.com2006 – Present
P'fessor Guus' stories are based on great real life lessons, solutions, ethical fun, logic, mathematical wisdom, strengthening self confidence wrapped in high quality edu-taiment. The core values and story lines of this fictional, eco-living adventure series has been created for the edutainment of anyone world-wide.
Founder
Social Life Media Space "SLMS"2008 – Present
Digital Marketing Consultation Services for start up, national & multi-national businesses.
Age Manager/Surf-life Saving/Grants officer
Avalon Surf Life Saving Club1901 – Present
Surf life saver / Age manager / Grants Officer Surf life-saver - Surf Life Saving is a world-wide movement which offers members of our community the opportunity to get involved, make a difference, improve your fitness, learn new skills, compete in surf carnivals, learn leadership skills, build new friendships, increase confidence, have some fun and perhaps even save a life, either on or off the beach. Becoming a Lifesaver in Australia means that you are joining the largest volunteer organisation in the world. A Surf Lifesaver is a trained volunteer who helps provide a safe place for locals and visitors to swim, surf or just enjoy the beach. Volunteer Lifesavers patrol our beach every weekend and on public holidays during the patrol season.
Founder
Work Enjoy Australia2011 – Present
Creation of a Youth Market Tourism Company. Global Brand Management & Development. General business management. Budget creation & management. Creation of business plans & strategies. Social Networks,Set Up, Implementation, execution & Management of Digital Marketing system. International business relationship management. Integral business systems implementation. Business lead generator. Website design & creation. National & International sales. Contract creation & negotiation. CRM, Visionary, business coaching.
Digital Marketing Specialist (contract)
Australian Water Association2014 – 2014
Solutions Architect - Responsible for the development & implementation of new strategic digital marketing strategies & systems. To also maximize the utilization of all new growth, now & next generation digital communication platforms that are relevant to growth and brand awareness of the Australian Water Association and its causes.
Head of International Marketing (contract)
Study Group2013 – 2014
World leading organization in the provision of education to international students. Higher Education Department, www.studygroup.com. Study Group has higher education partnerships with some of Australia's leading universities including Charles Sturt University, Flinders University,Australian National University,Taylors College, Taylors Uni-link, University of Western Australia, University of Sydney, as well Taylors College in Auckland New Zealand.
Global Digital Marketing - Brand Manager
de Fiddes Universal design2012 – 2013
de Fiddes design & Haven Lane are specialist with regard to interior design with over 17 years experience in the universal living, retirement, aged care and commercial sectors. Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of drafting privacy policies and structuring commercial transactions.
Sales & Digital Marketing
Samudra2010 – 2011
Creation and Execution of annual strategic digital marketing, sales and special events. Overseeing & creating a National Sales Force. Designed & Implemented digital marketing & sales training materials. Brand management. Oversaw the firm’s digital marketing efforts & global PR. Creation and execution of customer & employee retention programs. Endorsement Agreements & Independent Contractor document creation as well as the management of all social networking platforms & campaigns. POP & packaging product sourcing.
Owner/Digital Strategic dealer
Telstra/bigpond2007 – 2009
Responsible for the development & implementation of strategic local sales/marketing strategies and business development. Maximum utilization of all new growth and next generation digital communications platforms as it was relevant to the northern rivers region.
Owner/Operator/Builder/Buyer/Marketing/ Web-etc - Surf/Skate/Snow Lifestyle retail store
Home Life and style - Pottsville Australia - NSW2007 – 2009
Owner/Operator/Builder/Buyer/Marketing/ Web-etc - Surf/Skate/Snow Lifestyle retail store
Global Marketing Director
Oakley inc1997 – 2004
Directed Global-marketing efforts at two Winter Olympic games. Oversaw and influenced a team of marketing managers in launching new technologies with cohesive brand energy and imaging globally. Projected and managed multi-million dollar budget expenditures. Identified and negotiated contractual agreements to secure globally recognized top performing athletes in the actions sports/entertainment marketplaces. Created strategies for new technology exposure opportunities through conceptualizing alternative branding avenues for unique action sports events (Arctic Challenge, Boost ?mobile pro). Influenced global print and media buys within the boundaries of the action sports ?marketplace. Key visual merchandise management. Created and maintained global brand relationships to ensure key co-operational branded ?media and event exposure. (Winter Olympics, X-games, Arctic challenge, etc.). Produced and provided content, editing/film directing for global branding initiatives, advertising, promotional videos, marketing materials, web branding and TV commercials.
International Marketing Manager
Split ltd.1994 – 1997
Created and maintained marketing strategies for a small yet aggressive start up. Negotiated co-op advertising campaigns. Created promotional and marketing materials for in-store representation. Organized, coordinated and promoted specialized action sports events. International athlete management. Visual Merchandising Management. Created and managed annual Children’s hospitals charity events.
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