Gunnar Gapko
Field Manager / Assistant Producer · Street Factory Media
Minneapolis, MN
In My Own Words
I enjoy taking risks; I’d rather say “I did” than “what if?”
I adapt easily to change
I’m very spontaneous, if I think something is interesting I’ll pursue it
A former professional athlete turned marketing professional, with an everlasting passion for action sports and music. Known for hard work, building relationships and achieving results.
Worked as a Marketing Manager at Lake Superior Helicopters in Duluth, MN, later making a transition to Minneapolis to expand my social/professional network. Began contracting with Six-Speed, GMR Marketing, and Street Factory Media, taking on temporary positions such as Tour Manager, Field Manager, and Logistics Manager. Have worked with and represented companies such as Red Bull, New Balance, Cannondale, Target and Esurance, in more than 40 states over the past 2 years. Took time to travel solo through Europe and Northern Africa in search of experiences, friendships and culture. Returned home after two months of impulsiveness and personal growth to start work at Red Bull North America while still accepting contract work at the aforementioned agencies.
Currently letting my desire to be involved with the action sports and music industries, my desire to see the world, and my desire to have an influence on others, keep me focused and moving forward.
Work Experience
Field Manager / Assistant Producer
Street Factory Media2017 – 2018
· Manage mobile tours · Interview/staff/train/manage brand ambassador teams of 2-30 at more than 100 events · Assist with production and execution of major experiential events · Scouting, installation and reporting of non-traditional media · Assist with production and installation of in-store displays · Start-to-finish management of program execution (research, travel prep, scheduling, staffing, logistics, event execution, reporting, and reconciliation)
Logistics Team Member
Red Bull North America2015 – 2016
• Work directly with Marketing and On-premise managers to ensure maximum brand exposure in Minnesota and Wisconsin • Help manage infrastructure during large scale events such as Red Bull Crashed Ice, Zombie Pub Crawl, We-Fest, and SummerSet • Assist Culture Marketing team with creating awareness of, set-up with, and carrying out of monthly Sound Select concerts • Work closely with 3rd party logistics company (AIT) in warehousing and event execution • Utilize knowledge of ELS ordering system • Maintain premium and professional standard throughout all involved operations
Contract Marketer
GMR Marketing / Pierce Promotions2015 – 2015
• Traveled the country representing New Balance as a Tour Manager at major music festivals including Bonnaroo, Summerfest and Bunbury Music Festival • Represented Esurance as Field Manager at the BNP Paribas Tennis Open in Palm Springs, CA • Trained and managed brand ambassador teams on-site at each activation • Trained, managed and assisted labor staff during set up and tear down of display at each location • Monitored and reported event statistic at each location • Spoke on behalf of New Balance in an enthusiastic, knowledgeable, and professional manner
Contract Marketer
SixSpeed, LLC2014 – 2015
• Performed a variety of roles in the areas of Event Operations and Logistics, representing major companies such as Red Bull, Target, Cannondale Bikes, and Fjallraven • Assisted in overall event management • Conducted operations during live television coverage • Managed logistics of all infrastructure and giveaway inventory to and from each destination during various tours • Managed brand ambassador teams onsite at various activations • Monitored statistics of impressions made on consumers • Monitored statistics of giveaway inventory and amount of product dispersed at each stop • Assisted in idea generation and execution of location specific branding
Marketing Coordinator
Oscar Grizzi2013 – 2015
• Help promote the culture of an innovative clothing company • Find new and inventive ways to represent the company (through music, concerts, events, and tours) • Wrote and managed all social media including Facebook, Twitter, Instagram, YouTube, and SoundCloud • Establish a consistent brand image throughout all mediums used to reach the audience • Work closely with all team members, including sales, to drive brand goals • Live the Oscar Grizzi motto – “Live, Learn, Grind, Earn”
Marketing Manager
Lake Superior Helicopters2012 – 2014
• Assisted in the development of a marketing plan that led to increased awareness and consumer intrigue • Day-to-day management and development of editorial content for five social media platforms • Used WordPress to update various parts of our website • Contacted and negotiated with event organizers to increase involvement in future events including career fairs, veteran fairs and air shows • Represented Lake Superior Helicopters at various events • Aided in the design and maintenance of a new marketing display that is used at events • Obtained and followed-up with prospective student leads • Created, carried out and monitored metrics for advertisements for both Facebook and Google
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