Jun 2017 — Mar 2018
Field Manager / Assistant Producer · Street Factory Media
· Manage mobile tours
· Interview/staff/train/manage brand ambassador teams of 2-30 at more than 100 events
· Assist with production and execution of major experiential events
· Scouting, installation and reporting of non-traditional media
· Assist with production and installation of in-store displays
· Start-to-finish management of program execution (research, travel prep, scheduling, staffing, logistics, event execution, reporting, and reconciliation)
Dec 2015 — Sep 2016
Logistics Team Member · Red Bull North America
• Work directly with Marketing and On-premise managers to ensure maximum brand exposure in Minnesota and Wisconsin
• Help manage infrastructure during large scale events such as Red Bull Crashed Ice, Zombie Pub Crawl, We-Fest, and SummerSet
• Assist Culture Marketing team with creating awareness of, set-up with, and carrying out of monthly Sound Select concerts
• Work closely with 3rd party logistics company (AIT) in warehousing and event execution
• Utilize knowledge of ELS ordering system
• Maintain premium and professional standard throughout all involved operations
Mar 2015 — Nov 2015
Contract Marketer · GMR Marketing / Pierce Promotions
• Traveled the country representing New Balance as a Tour Manager at major music festivals including Bonnaroo, Summerfest and Bunbury Music Festival
• Represented Esurance as Field Manager at the BNP Paribas Tennis Open in Palm Springs, CA
• Trained and managed brand ambassador teams on-site at each activation
• Trained, managed and assisted labor staff during set up and tear down of display at each location
• Monitored and reported event statistic at each location
• Spoke on behalf of New Balance in an enthusiastic, knowledgeable, and professional manner
Oct 2014 — Nov 2015
• Performed a variety of roles in the areas of Event Operations and Logistics, representing major companies such as Red Bull, Target, Cannondale Bikes, and Fjallraven
• Assisted in overall event management
• Conducted operations during live television coverage
• Managed logistics of all infrastructure and giveaway inventory to and from each destination during various tours
• Managed brand ambassador teams onsite at various activations
• Monitored statistics of impressions made on consumers
• Monitored statistics of giveaway inventory and amount of product dispersed at each stop
• Assisted in idea generation and execution of location specific branding
Oct 2013 — Jun 2015
Marketing Coordinator · Oscar Grizzi
• Help promote the culture of an innovative clothing company
• Find new and inventive ways to represent the company (through music, concerts, events, and tours)
• Wrote and managed all social media including Facebook, Twitter, Instagram, YouTube, and SoundCloud
• Establish a consistent brand image throughout all mediums used to reach the audience
• Work closely with all team members, including sales, to drive brand goals
• Live the Oscar Grizzi motto – “Live, Learn, Grind, Earn”
Apr 2012 — Aug 2014
Marketing Manager · Lake Superior Helicopters
• Assisted in the development of a marketing plan that led to increased awareness and consumer intrigue
• Day-to-day management and development of editorial content for five social media platforms
• Used WordPress to update various parts of our website
• Contacted and negotiated with event organizers to increase involvement in future events including career fairs, veteran fairs and air shows
• Represented Lake Superior Helicopters at various events
• Aided in the design and maintenance of a new marketing display that is used at events
• Obtained and followed-up with prospective student leads
• Created, carried out and monitored metrics for advertisements for both Facebook and Google
