Greg Waters

Marketing, Communications, Brand Strategy, Creative Partnerships

New York City Metropolitan Area | US

Skills

Product Launch
Marketing Campaigns
Creative Design
Customer Service
Problem Solving

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Interests

Art

Marketing

Communications

Graphic design

Cycling

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Industries

Bike

Creative Agencies

Lifestyle

Outdoor

Skate

Snow

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Greg

With years of experience in marketing, public relations, client services, and event management, I am a passionate and versatile marcom professional who thrives on creating and executing innovative strategies for brands spanning multiple industries.One of my core competencies is identifying and implementing creative marketing partnerships with renowned brands such as Pantone, The North Face, Montauk Brewing Co, Dogfish Head, Jetty, RSVLTS, Van Leeuwen Ice Cream, Baked by Melissa, Roberta's Pizza, Hudson Whiskey, Vibrant Emotional Health, Arteza, and more.

These strategic partnerships have resulted in substantial earned media coverage, social media exposure, increased market share, sales growth, and meaningful connections with target audiences.I am always eager to learn new things, explore new opportunities, and collaborate with other like-minded professionals who share my vision and enthusiasm for creative excellence.

Trajectory

Sep 2024 — Sep 2025

Commercial Marketing · Jetty Life, LLC

Directed consumer and wholesale marketing and communications initiatives for surf-inspired, lifestyle apparel brand that is a Certified B Corporation. Responsibilities included brand and wholesale marketing, creative direction, public relations, social media, events, partnerships, and collaborations with the likes of Red Bull, Kona Big Wave, New Jersey Devils, The Stone Pony, Liquitex, David Macomber, and more.

May 2019 — Apr 2024

Director, Marketing & Communications · Priority Bicycles

Led a variety of strategic marketing, public relations, and social media initiatives with an emphasis on building brand awareness and increasing market share for award-winning belt drive bicycle brand. Responsible for the development and execution of creative marketing partnerships with Pantone, Jetty, Montauk Brewing Co, Dogfish Head, Roberta's Pizza, Baked by Melissa, You Are Not Alone Murals, Hudson Whiskey, Van Leeuwen Ice Cream, RSVLTS, Arteza, Vibrant Emotional Health, and more.

Sep 2016 — Jan 2019

Director, Brand Marketing · Aurify Brands

Drove marketing, social media, PR and CX initiatives for Aurify's portfolio of restaurant brands including Melt Shop, The Little Beet, Fields Good Chicken, The Little Beet Table, and MAKE Sandwich.

Jan 2012 — Jan 2015

Senior Manager, Marketing Communications · Shake Shack

Managed a multitude of marketing and public relations initiatives for rapidly expanding, award-winning restaurant concept; formerly part of Danny Meyer's Union Square Hospitality Group (USHG).

Jan 2007 — Dec 2011

Senior Manager, Public Relations · Zoo York

Planned and executed comprehensive internal and external marketing communication strategy for iconic skateboarding lifestyle brand.

Mar 2004 — Jan 2007

Independent Consultant · Enright Communications

Planned and executed freelance marketing communication initiatives for globally recognized consumer brands within the eyewear, electronics, outerwear, streetwear, accessories, sporting goods, and non-profit sectors. Clients included: Oakley, Arnette, Revo, Electric, Forum Snowboards, Weekend Snowboards, Bond Outerwear, Special Blend, Foursquare, Opus Footwear, Aerial7, Drop, 5Boro Skateboards, Vira Sun, Fox Racing, Chef Jason Roberts, Harold Hunter Foundation, Stoked.

Apr 2000 — Feb 2004

Account Manager, Public Relations · Fuse

Managed strategic, results-driven publicity and event marketing campaigns for athletic events and consumer brands within the apparel, footwear, accessories, beverage, automotive, television, and men's grooming sectors.