Grayson Davis
Sr. Sales Director
Encinitas | United States
Skills
No information
Interests
Bicycles (road and mountain)
Motorcycles (road and dirt)
Traveling to surf
Traveling to snowboard
In my own words
— GraysonStrategic multi-channel sales leader with a track record of progressive success leading multi-million dollar organizations to profitable growth.
Over 14 years of experience in cross-functional leadership roles in the Sporting Goods industry. Results oriented, experienced in building sustainable long-term customer relationships, creating business solutions, driving change with excellent analytic skills. Extensive background in acquisitions, integration, and private equity. Superior execution, drive for results, and customer focus are key strengths.
Trajectory
Oct 2019 — Now
Sr. Sales Director · Blast Motion
Brought on to develop a sales team covering North America.
Key member of leadership in developing strategic plans to foster company growth.
» Orchestrated efforts of an independent rep team of 24 personnel spread throughout North America.
» Generated sales enablement programs for onboarding, training, and evaluation of each independent rep.
» Fostered collaborative relationships between internal and external sales teams.
» Empowered 60 brand ambassadors through mentoring and training of services and products.
» Developed and managed pipeline of new business opportunities.
Mar 2009 — Dec 2018
Director of Sales · United Sports Brands
• Managed $22MM of growth achieved both organically and via acquisition across multiple brands, channels and categories
• Established company presence outside of general Sporting Goods into the mass channel (i.e. Target, Meijer, Fred Meijer, ShopKo, Ross and Walmart.com).
• Led a team of 20 through motivation, collaboration, accountability and empowerment.
• Responsible for Brand and Sales growth across all channels of business to include; Retail, Military and Mass
• Opened and oversaw extensive account growth with major Online Retailers including Amazon and Walmart
• Participated in Strategic Business Reviews to help formulate strategies for growth. Key contributor in integrating four brands into the Shock Doctor portfolio including McDavid, Cutters, Nathan and XO
• Managed international distribution for all brands in Mexico, Caribbean and Central/South AmericaProduced $7.5MM of sales across multiple brands and channels
• Managed multiple brands with diverse product lines at key accounts, often dealing with multiple contacts within each organization.
• Managed relationships with all major branches of the US Military
• Responsible for hiring, mentoring and goal setting a team of representatives
Jun 2007 — Feb 2009
Sales Manager · Shock Doctor Sports
• Grew regional sales by $4MM
• Forecasted near and long-term sales by dollars and units as required for strategic planning
• Managed all aspects of trade shows
• Developed and managed bi-annual sales meetings
• Created and executed strategy for brand penetration and visibility for a team of sales representatives
Dec 2004 — Jun 2007
Sales Representative · Castelli USA, Smith Optics, First Endurance
• Grew territory sales in Southern California form $200K to $786K in a twelve-month period
• Created multiple new accounts in Southern California
• Established brands as a competitive force within the territory
• Exceeded sales goals on all existing accounts
• Developed a unique marketing program in Southern California for bicycle teams and clubs
Activity
Education history
University of Minnesota
BA | 1988 - 1992
