Grant Alston

USA eCommerce/Events Coordinator · Surf Hardware International

San Diego, CA

Work Experience

USA eCommerce/Events Coordinator

2023 – Present

-Working with our Global eCommerce and Marketing teams to plan and initiate product launches across all regions. -Helping with conceptualizing and launching regional email campaigns. -Tasked with reviewing the online analytics behind several brands, and distributing weekly reports to our Global eCommerce Coordinator and Director of Operations. -Presenting and launching eCommerce initiatives meant to either improve UX, KPI’s, or drive sales across several brands. -Managing our MAP policy, and working with accounts and Sales Representatives in order to keep this policy enforced. -Coordinating and distributing all samples for the new years product line. -Heading up the creation of a new Surf Hardware Showroom, Marketing Room, and Employee store. -Leading the planning and activation at marketing events and contests across the USA.

Customer Service Representative/Inside Sales

Surf Hardware International

2020 – 2023

-Managing sales to all Distributors and International Wholesalers throughout Canada, Central and South America, and Tahiti in order to drive revenue. -Inside point of contact between outside brand representatives and internal operations, tasked with processing orders and overseeing retail and manufacturing accounts within my territories. -Responsible for all Key Accounts, requiring a knowledge of EDI Systems. -Overseeing E-commerce sales for North America, as well as coordinating website improvements/promotions with our international E-commerce team. -Assisted in hiring and training new Customer Service Representative. -Working closely with key departments such as Accounts Receivable, Inventory Management and Operations to assist in monitoring credit holds, inventory counts, and logistics. -Working with our global team throughout South America, Europe, Japan, and Australia to facilitate sales. -Creating and implementing new spreadsheets for managing inventory allocations, out of stock products, and pricing structures. -Helping to organize and execute marketing events, acting as a liaison between the consumer and our brand. -Maintaining product knowledge spanning over a hundred products and three brands within company ownership (FCS, Softech Surfboards, and Kanulock)