Graham Nystrom

Creative Director

South Pasadena | United States

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Graham

Personal Portfolio: www.asofrn.com I am a Southern California native who has been managing, designing and building brands in the Los Angeles area for over 15 years.

In my free time I enjoy rock climbing, surfing, hiking and riding motorcycles.

In 2005 I opened Versus, a retail store & gallery, which was recognized by Complex as one of the top clothing boutiques in the U.S. By 2010, our in-house clothing brand Us Versus Them signed an exclusive licensing and distribution agreement with Stussy Inc, generating nearly 10 million dollars in sales.

In 2016, Huf Worldwide approached me for a senior designer position with the intent to boost sales through an updated, refreshed branding and apparel program.

In 2017 I launched AS OF RIGHT NOW, an independent branding & design studio. Clients include Nike, Goldenvoice, Sanrio, Over the Influence Gallery, Lumineux Oral Essentials, Primitive Skateboarding, and The Hundreds.

Trajectory

Sep 2017 — Now

Creative Director · As Of Right Now

Co-founded creative studio focused on brand development, market strategy, UX, and product design. Clients / work include: · HK / LA based art gallery Over The Influence - provided a comprehensive global rebranding pkg including logos, identity, print assets, signage, website, marketing, retail consulting. · Lumineux Oral Essentials - branding package, consumer and industry facing marketing direction, website, photography, copy. · Design clients include: Nike, Goldenvoice, Primitive Skateboarding.

Mar 2016 — Oct 2018

Senior Designer · HUF

Contributed to creative direction and merchandising for the design dept which resulted in a significant increase in sales during my tenure. My design responsibilities spanned cut & sew, printables, original fabric print patterns and weave designs, headwear, accessories, and trim. In addition, I frequently designed marketing campaigns, consumer-facing assets, and web graphics.

Mar 2011 — Mar 2016

LICENSE MANAGER / DESIGN LEAD · Stussy, Inc.

Designed Stussy apparel as well as managed all aspects of design for Stussy’s license of the Us Versus Them brand including buying, planning, design, art direction, marketing.

Nov 2005 — Feb 2016

OWNER / CREATIVE DIRECTOR / DESIGNER · US VERSUS THEM

Managed all aspects of the brand from conception to execution. On the creative side this included branding, apparel design / production, inclusive of printables, cut and sew, accessories, and marketing. On the business side this included financing, merchandising, distribution and sales.

Nov 1999 — Jul 1999

Assistant Store Manager · Active Ride Shop

Managed retail operations including buying, employee management, customer service, inventory management, and marketing.

Activity

Connections

Ninh Nguyen

True Religion Brand Jeans

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