Graham Nystrom
Creative Director · As Of Right Now
South Pasadena, CAIn My Own Words
Personal Portfolio: www.asofrn.com
I am a Southern California native who has been managing, designing and building brands in the Los Angeles area for over 15 years. In my free time I enjoy rock climbing, surfing, hiking and riding motorcycles.
In 2005 I opened Versus, a retail store & gallery, which was recognized by Complex as one of the top clothing boutiques in the U.S. By 2010, our in-house clothing brand Us Versus Them signed an exclusive licensing and distribution agreement with Stussy Inc, generating nearly 10 million dollars in sales.
In 2016, Huf Worldwide approached me for a senior designer position with the intent to boost sales through an updated, refreshed branding and apparel program.
In 2017 I launched AS OF RIGHT NOW, an independent branding & design studio. Clients include Nike, Goldenvoice, Sanrio, Over the Influence Gallery, Lumineux Oral Essentials, Primitive Skateboarding, and The Hundreds.
Work Experience
Creative Director
As Of Right Now2017 – Present
Co-founded creative studio focused on brand development, market strategy, UX, and product design. Clients / work include: · HK / LA based art gallery Over The Influence - provided a comprehensive global rebranding pkg including logos, identity, print assets, signage, website, marketing, retail consulting. · Lumineux Oral Essentials - branding package, consumer and industry facing marketing direction, website, photography, copy. · Design clients include: Nike, Goldenvoice, Primitive Skateboarding.
Senior Designer
HUF2016 – 2018
Contributed to creative direction and merchandising for the design dept which resulted in a significant increase in sales during my tenure. My design responsibilities spanned cut & sew, printables, original fabric print patterns and weave designs, headwear, accessories, and trim. In addition, I frequently designed marketing campaigns, consumer-facing assets, and web graphics.
LICENSE MANAGER / DESIGN LEAD
Stussy, Inc.2011 – 2016
Designed Stussy apparel as well as managed all aspects of design for Stussy’s license of the Us Versus Them brand including buying, planning, design, art direction, marketing.
OWNER / CREATIVE DIRECTOR / DESIGNER
US VERSUS THEM2005 – 2016
Managed all aspects of the brand from conception to execution. On the creative side this included branding, apparel design / production, inclusive of printables, cut and sew, accessories, and marketing. On the business side this included financing, merchandising, distribution and sales.
Assistant Store Manager
Active Ride Shop1999 – 1999
Managed retail operations including buying, employee management, customer service, inventory management, and marketing.
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