Graham Gephart

Seattle | United States

Skills

No information

Interests

Outdoor

Action sports

Retail

Brand strategy

Brand development

Digital content

View all

Industries

Bike

Creative Agencies

Lifestyle

Outdoor

Snow

Tech

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Graham

Brand and Marketing Strategist specializing in media, product marketing, brand development, and omni-channel retail.

Built a successful track record leading teams and marketing programs that create emotional connections between outdoor and action sports industry consumers, brands, and products. Strong focus on the analytics, development, and strategies that ensure great outcomes for brands.

Trajectory

Jul 2015 — Jan 2019

Director of Marketing · evo

Oversaw the development, promotion, and growth of evo’s brand, business, and culture through all facets of marketing for ecommerce, brick and mortar retail, and travel. Led and developed 20-person department across retail marketing, customer retention, experiential programs, creative design, photography, product information, content creation, vendor coop, PR, and advertising.

Mar 2013 — Jul 2015

Senior Marketing Manager · Helly Hansen Inc.

Led brand strategies for North America in skiing, sailing, outdoor, training and workwear apparel markets. Led and developed 6-person US & Canadian marketing staff and multiple external agencies and contractors in delivering exceptional service, programs, and growth for the market as well as retail and strategic partners.

Aug 2009 — Mar 2013

Global Brand Manager · K2 Sports

Defined brand identity and marketing strategy, managing brand marketing teams and driving initiatives to increase sales and participation in snowshoe, inline skate, nordic, and backcountry ski markets for K2 Outdoor brand group, including Tubbs Snowshoes, Atlas Snow-Shoe Company, Madshus, K2 Ski, and K2 Skate.

Nov 2006 — Aug 2009

Marketing Manager · K2 Sports

Created and executed brand campaigns in support of US and global sales with advertising, catalogs, consumer collateral, and websites for K2 Sports Outdoor brand group (Atlas Snow-Shoe Co., Karhu Skis and Madshus Nordic).