Gerardo Rubio
Commercial Director
United States
Skills
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Interests
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Industries
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In my own words
— GerardoSenior strategic marketing & sales professional with 18 -year experience.
Expert in strategic thinking, leadership, communication, results driven, innovative, customer service, budget management and business growth.
Trajectory
Oct 2015 — Now
Commercial Director · Totem Marketing Group
Set sales objectives and targets across the company.
Develop business relationships with key customers and partners based on value.
Act as an ambassador for the business.
Sales cycle management.
Balance between hunting activities in high potential accounts and farming activities with key accounts.
Sales team management based on attainment, KPI ´s and OKR ´s aligned to business targets.
Generate P&L's, short, medium and long term forecast, legal term sheets.
Main Achievements:
Increased sales company from MXN $8 MM in 2015 to MXN $60 MM in 2019. Awarded 10 international prizes at the FIP, Círculo de Oro and El Sol for marketing campaigns such as Breakfast Ride (Kellogg’s), EOS 5D Mark IV (Canon), Opera para Todos (Compañía Opera de México).
Increased from 10 to 50 key customers at the end of 2019 such as Gap Inc., Sunglasshut, Pernod Ricard, Canon, Sigma Alimentos, Sorteos Tec, Liomont, Twentieth Century Fox and Innovasport.
Developed a high-performance commercial team, achieving 50% more of the forecasted annual sales.
Jan 2013 — Sep 2015
Key Account Manager Senior · Grupo Expansión
Responsible on managing the main accounts (MXN $80 MM) of the company: Carso, Grupo Salinas, Televisa, 20th Century Fox, Banorte, Bancomer, Nestle, Danone, Converse, Canal 40, Ocesa, Arena Ciudad de México, Cinépolis, Turner, Grupo Imagen, Lotería Nacional, Pronósticos Deportivos, SHCP.
Generate new business leads, build business models, P&L's, projections, legal term sheets.
Work as an advisor to assess results, forecast sales and to analyze sales data from accounts, establish trends and make recommendations to the business.
Responsible on the short and long-term client service relationship and media strategy for key accounts.
Develop and maintain account management communication and execution process.
Manage and mentor 4 staff members (Direct reports) including assignment of responsibilities to ensure comprehensive client management, ongoing coaching development and performance reviews.
Main Achievements:
Increased nationwide sales by 30% through the prospection of new customers and marketing strategies. (2013 MXN $60 MM VS 2014 MXN $80 MM).
Exceeded the goals of the first six months of 2015 by 25%.
Jul 2007 — Dec 2012
Marketing Director · Bed Bath & Beyond
Manage of the annual Marketing budget. (MXN $180MM)
Development and implementation of media plan nationwide. (TV, Press, Radio, Outdoors and BTL)
Development, launch and introduction of the brand and concept into the Mexican market. (HOME & MORE Vs BED BATH & BEYOND)
Public Relations Plan Coordinator.
Main Achievements:
Increased sales by 75% through the use of internal and external media and traffic builders.
Launch of the Bridal & Gift Registry project increasing 15% of the share on the market.
Implementation of Lay Out in stores.
Reduced costs by 35%. Implementation of Mexico ´s supply chain procedures
Mar 2004 — Jul 2007
Media Manager · Cinepolis
Purchase and management of outdoors and alternative media nationwide. Coordination of national and regional advertising campaigns.
Projection and control of the budget area.
Planning, implementation and coordination of new facilities both nationally and in Latin America.
Design and development of advertising strategies for each brand with the support of market research tools.
Management of public relations with the media.
Service and attention to regional managers and groups.
Main Achievements:
Reduced by 20% the rates with the media through better negotiations and movie tickets exchange.
Opening Event and Media Strategy of 200 movie theaters around Mexican Republic andLatin America.
Activity
Education history
Universidad del Valle de México
Bachelors | 1998 - 2002
