Gerardo Arias

Developed original creative concepts and ideas for DEL apparel/merchandise • Managed all stages of design from concepts to production • Produced unique artwork using illustration, typographic design, original sketches and computer graphics • Stayed on top of new fashion and industry trends to produce merchandise resulting in 30% revenue increase • Manage multiple design projects for artist spanning from apparel, retail and web

Designed and created art for apparel using different techniques, (water base, discharge, foil, tackle twill, chenille) as per specific garments, color seps, logo design

• Oversaw every aspect of apparel design from concept to completion • Responsible for all art direction and garment production for overall lines of tees, (color separation/color checks samples, special inks), and embroidery. • Lead creative ideation and managed all freelance artists • Managed local and overseas production, garment art placement, checking correct pantone colors, packaging instructions and hang tag specs • Responsible for all production including, color checking, quality control, purchase orders to invoicing

• Designed original Novelty T-shirts for men, women, and kids (adult/youth/toddler/infant) including hat art for embroidery(choosing Salus colors). • Under the direction of the CEO came up with different creative concepts for all lines of Hats and T-shirts for Adult, Youth, Toddler and Infant lines

Designing logos, T-shirt designs, working with silk screener, Greeting Cards, Business Card Layouts. Working in every aspect of design