Geoff Kowalski

Founder & CEO · Sports LEVEL Management

Laguna Niguel, CA

In My Own Words

STRATEGIC LEADERSHIP, FINANCIAL DEVELOPMENT & INTEGRATED MARKETING

Distribution Strategies ? Marketing Analytics ? Financial Modeling

Geoff has applied himself to being a contributor in the sports and entertainment industry. Earning his Bachelor of Science from Cornell University in Industrial & Labor Relations, he was a Research Fellow. After graduation, Geoff helped launch the Josh Beckett Foundation as the Assistant Director of the Beckett Bowl, then worked at a non-profit organization supporting life-skills among disadvantaged inner-city adolescence in Boston.

While earning his MBA at the Smeal College of Business at Penn State, Geoff founded the MBA Sports Business Association, was a Graduate Assistant teaching Business Analytics, while conducting econometric research.

Most recently, the Director of STACK Velocity Sports Performance,managing their flagship location in Irvine, consulting with franchisees across the nation and supporting the sales and launch of new locations.

Now as Founder of Sports LEVEL Management, excited to bring innovative services, to a demanding market place, rooted in his experiences of being a 'solutions provider' along with the business practices that result in a win for all!

Areas of business competence include:

Search Marketing Integration (SMI) o Business Analytics o Brand Positioning
New Market & Channel Strategy o Customer Relations Management (CRM) o Events & Presentations

Work Experience

Founder & CEO

Sports LEVEL Management

2015 – Present

Launched Management Consulting firm specializing in Licensing, Events, Venues, Education & Leadership among athletic firms & former Pro players. FOUNDER/PRESIDENT ? Built Financial Models growing revenue by average 87%, $158,000, in 1st year via enhanced, integrated, reoccurring services ? Licensing of Intellectual Property, across the country and internationally, enhancing small businesses with innovative revenues ? Merging Venues & Events among integrated, synergistic partners to offer services to student-athletes, teams and schools ? Developing Education & Training curriculum from the experiences of former NFL Players, scaling with qualified affiliates ? Franchising membership & subscription-based revenue models for sustainable enhancements to affiliate business operations ? Partners include EON Sports VR, STACK Media, ProSports PT, Jesse Sapolu, Jackie Slater Enterprises, ALLQBS, #D1Bound

Business Manager (Center Director)

Velocity Sports Performance

2013 – 2015

? Network Leader in both Sales & Revenue with $90k in peak months and over $825k annually ? Reduced seasonality fluctuation to less than 20%, down from 30%, which is typical in the industry ? Expanded distribution channels, i.e. off-site services, to grow revenue in that category by 280% ? Built Social Media Channels from infancy to over 12,000 subscribers, despite a regional territory with only a 20 mile radius ? Repositioned brand after acquisition by STACK Media, producing the Corporate Photo Shoot for all corporate imagery ? Launched Total Athlete Seminar Series, featuring Matt Leinart, and panel of speakers: Physical Therapy to Sports Nutrition ? Sponsored over a dozen Pro, HS and Youth Teams as part of larger package that included revenue-generating training services ? Negotiated new NFL Combine & Pro Day partnership with NFL Agency Rep1 Sports for 5 of top-100 Draft Picks in 2014 ? Revised Compensation Model, controlling COL Margins at 30% of Sales, down from 40%

Director of Business Development

STACK Velocity Sports Performance

2013 – 2015

STACK Velocity Sports Performance– Orange County, CA 2013 to 2015 Hired & promoted to oversee all operations of Flagship Franchise and support Business Development initiatives at the Corporate Level.

DIRECTOR OF BUSINESS DEVELOPMENT, STACK VELOCITY CORPORATE o Authored Franchisee Business & Financial Model used in selling 6 Franchisees, representing over $3M in Revenue o Presented Model during Corporate Discovery Days and during New Franchisee Training for qualified investors o Hosted Facility Tours for prospective investors, Pro Athletes & Agents, and Corporate Partners e.g. Under Armour

Business Development Manager

Next Level Athletic Sports

2012 – 2013

Recruited to expand and develop the social-sports leagues in Southern Orange County; managing members, facilities and sponsors. BUSINESS DEVELOPMENT MANAGER ? Financial model developed for expansion, including budget, margin requirements and variable revenue streams. ? Negotiated sport facility rental rates, profit sharing schemes and marketing programs with all partners. ? Managed online and print marketing campaigns to recruit members, manage staff and coordinate brand partners.

General Manager

DEI Holdings Inc. - BOOM Headphones

2011 – 2012

? Sales: o Exceeded Y1 sales goals and outpaced Y2 forecasts of $1.2M in sales and $100k in EBITDA. o Developed new distribution channels thru 250+ campuses, all 34 Fry’s Electronics locations and NewEgg.com. o Negotiated agreements with 2 national distributors, valued over $150k in for sales into over 700 store fronts ? Marketing: o Created and launched innovative, guerilla marketing campaign to build brand awareness and drive demand on campuses. o Oversaw development of online retail website, and online campaigns via social media platforms o Negotiated strategic partnerships with RockStar Energy, Fearless Records and S.W.A.T. for promotional initiatives. ? Management: o Reported directly to CEO and Senior Executives at DEI Holdings Inc. o Managed a staff of national sales reps, campus ambassadors and a dozen in-house marketing & sales employees o Developed forecasts, fiscal reports and budgets for each fiscal quarter and department of operations o Created CRM system