Gary Marcoccia

Co-Founder | VP & CBO | Affiliate & Influencer Marketing Strategist for Retail & DTC Brands

Park City | US

Skills

Affiliate Marketing
Influencer Marketing
Marketing Strategy
Marketing Communications
Content Marketing

View all

Interests

Music

Travel

Family

Active lifestyle

Industries

Bike

Lifestyle

Music

Outdoor

Snow

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Gary

With over 20 years of experience, I specialize in affiliate, influencer, and public relations marketing, driving growth for sustainable, outdoor, and lifestyle brands.

As a co-founder of AvantLink, and GravityFed.com, Inc., I contribute to fostering impactful affiliate and creator partnerships that deliver measurable results for brands in retail and DTC markets. My work stems from a deep understanding of aligning brand goals with publisher and creator needs, gained from experience on both agency and client sides. By building loyalty through strategic affiliate marketing initiatives and innovative program incentives, I aim to bring clarity and structured processes to this dynamic marketing channel.

Trajectory

Jan 2000 — Now

Co-Founder, CBO · GravityFed.com, Inc.

As Co-founder and Chief Business Officer at GravityFed.com, Inc., I played a pivotal role in establishing a partnership marketing agency dedicated to outdoor and lifestyle brands. My focus on innovative marketing strategies has led to over $20M in attributable client and brand sales. I also created a successful gifting and coupon system for OLIPOP, which significantly increased revenue from influencers. Additionally, I founded TheDailyPow.com, a ski video blog that achieved over 2M lifetime YouTube views.

Oct 2021 — Mar 2023

Analyst, Consultant · Microsoft

In my role at Microsoft, I collaborated with cross-functional teams to design and implement affiliate frameworks that significantly improved revenue tracking and publisher retention. By developing performance models and automated dashboards, I was able to drive a 200% increase in tracking efficiencies and enhance publisher retention by 70%. My work focused on optimizing strategies through data-driven insights, contributing to the overall success of Microsoft’s digital marketing initiatives.

Nov 2005 — Dec 2015

Co-Founder, VP Marketing · AvantLink

At AvantLink, I played a pivotal role in building an innovative affiliate network that transformed e-commerce partnerships. I led the growth strategy that positioned us as a market leader within three years, while also creating a dedicated account executive team that significantly boosted revenue. Our disciplined operations and strategic partner development achieved profitability and a debt-free status by year five.

Sep 2003 — Oct 2005

Affiliate Program Manager · Backcountry.com

At Backcountry.com, I played a pivotal role in scaling the affiliate program, which became a key driver of early-stage growth. By focusing on targeted channel expansion, I successfully increased affiliate-driven sales tenfold in just two years, contributing over 20% to the company's total revenue. My efforts also led to a remarkable 90% of new customer acquisitions through strategic partnerships with enterprise publishers.