Garett Graubins

+ Led Go-To-Market strategy and plan execution for a rapid-growth start-up. + Partnered closely with CEO, CMO and executive team on brand direction. + Established aggressive strategy for entry into major new business category.

In 6+ years, the Marketing Department drove 30% annual revenue growth. + Led global marketing for maker of The Boa System found on outdoor, cycling, running, hiking, utility and golf footwear and gear. + Directed strategic and retail marketing plans in U.S., Europe and South Korea. + Significant company “firsts”: Go-To-Market planning and execution, global PR programs & media introduction, launch of grassroots marketing and retail strategy, differentiation strategy, built departmental infrastructure for future growth, transition to digitally-driven communications, consumer segment research, co-op program reset, and ROI tracking.

As first brand manager for the running category, led our short- and long-term strategic planning that laid the groundwork for their fastest-growing business segment. + Drove all brand-marketing and partnership efforts behind running performance product, including launch and execution of company’s international events strategy. + Developed content and stories around all The North Face product, including outdoor, Summit Series, action sports and endurance.

Positioned TrailRunner Magazine as the sport’s foremost authority. + Worked closely with publisher to plan strategy and positioning. + Launched TrailRunner Trophy Series, the world’s largest trail race series, which included over 800 athletes and 100 events.

+ Formulated, supervised, and executed promotions, retail tactics, trade shows, and brand campaigns for MasterCard, Qwest, NAPA, and several dot-com start-ups. + Managed account teams that included account managers, graphic designers, merchandise coordinators, and copywriters.