Garett Graubins
Director of Marketing · Bestop Premium Accessories Group
Lafayette, CO
In My Own Words
• Strategic “do-er”: a high-level marketer who relishes opportunities to roll up his sleeves and get stuff done. • Heavy focus on digital, inbound/content marketing and story telling. • Brand, team and culture builder, from small start-ups to billion-dollar corporations.
Work Experience
Director of Marketing
Bestop Premium Accessories Group2016 – Present
+ Reporting to CEO, lead all marketing efforts for rapidly growing, world-leading brand in motor sports space and automotive aftermarket. + Direct company’s digital marketing plans, retail strategy, brand-building, events and programs, sales support, and integration with four newly acquired brands. + Launched brand's first-ever e-commerce site, building site into a top revenue driver while continuously reinforcing our commitment to distribution and retail partners.
Vice President, Product Marketing
ROKA Sports, Inc.2015 – 2015
+ Led Go-To-Market strategy and plan execution for a rapid-growth start-up. + Partnered closely with CEO, CMO and executive team on brand direction. + Established aggressive strategy for entry into major new business category.
Global Marketing Director
Boa Technology Incorporated2008 – 2015
In 6+ years, the Marketing Department drove 30% annual revenue growth. + Led global marketing for maker of The Boa System found on outdoor, cycling, running, hiking, utility and golf footwear and gear. + Directed strategic and retail marketing plans in U.S., Europe and South Korea. + Significant company “firsts”: Go-To-Market planning and execution, global PR programs & media introduction, launch of grassroots marketing and retail strategy, differentiation strategy, built departmental infrastructure for future growth, transition to digitally-driven communications, consumer segment research, co-op program reset, and ROI tracking.
Senior Brand Marketing Manager, Copy Writer
The North Face2006 – 2008
As first brand manager for the running category, led our short- and long-term strategic planning that laid the groundwork for their fastest-growing business segment. + Drove all brand-marketing and partnership efforts behind running performance product, including launch and execution of company’s international events strategy. + Developed content and stories around all The North Face product, including outdoor, Summit Series, action sports and endurance.
Senior Editor
BigStone Publishing2003 – 2006
Positioned TrailRunner Magazine as the sport’s foremost authority. + Worked closely with publisher to plan strategy and positioning. + Launched TrailRunner Trophy Series, the world’s largest trail race series, which included over 800 athletes and 100 events.
Senior Account Executive
The Integer Group1997 – 2003
+ Formulated, supervised, and executed promotions, retail tactics, trade shows, and brand campaigns for MasterCard, Qwest, NAPA, and several dot-com start-ups. + Managed account teams that included account managers, graphic designers, merchandise coordinators, and copywriters.
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