In my own words
— GabrielaI’ve been part of the digital marketing game since the very early stages.
Being involved in this ever-changing industry and having experienced many updates, new apps, and algorithm changes have placed me as a forward thinker and trend forecaster for all things social. I have had the opportunity of becoming a team leader in a diverse number of industries including apparel, action sports, technology, health and fitness, consumer packaged goods, beauty, and home décor.
In addition to social media management, I am also skilled in areas such as customer service, analytics, e-commerce, content creation, copywriting, photo shoot production, wardrobe styling, merchandising, and event production.
Fully bilingual in Spanish and English. I have completed two certifications through DigitalMarketer: Analytics and Data, Social Media and Community Management. I have also completed the 200 Hour Yoga Teacher Training, certified by Yoga Alliance.
I now utilize everything I’ve learned throughout the years, and work full-time running Fabletics social media accounts, and as a freelance social media consultant. I also run a site where I discuss subjects I am passionate about, partner with like-minded brands, and share the chronicles of outstanding creatives.
Trajectory
Aug 2019 — Now
Social Media · Fabletics
Collections:
Kelly Rowland | #KellyXFabletics - September 2019
Massy Arias | #MassyXFabletics - October 2019
Kelly Rowland | #KellyXFabletics - January 2020
Maddie Ziegler | #MaddieXFabletics - February 2020
Demi Lovato | #DemiXFabletics - April 2020
Madelaine Petsch | #MadelaineXFabletics - August 2020
Maddie Ziegler | #MaddieXFabletics - September 2020
Kate Hudson | Kate's Edit:
November 2019
March 2020
July 2020
September 2020
November 2020
Sep 2018 — Now
Editor and Content Creator · GabrielaPeregrina.com
-Manage all digital media platforms associated with GabrielaPeregrina.com
-Consistently generate original, compelling material for posts and execute daily tasks on behalf of the brand
-Write effective SEO content for blogs, websites and social media accounts
-Utilize knowledge of Squarespace and HTML to create and maintain a professional appearance
-Partner with brands to create sponsored content
-Attend and cover blogger events
Feb 2018 — Feb 2019
Social Media Manager · Helium 10
-Manage a regular publishing schedule on all social media platforms owned by Helium 10
-Direct all community engagement within the company’s social media spaces while ensuring the brand’s voice is consistent
-Make sure all social media content meets SEO requirements
-Moderate multiple fast-growing Facebook groups
-Proactively monitor social media content that supports & supplements wider campaigns (E.g., Product Launches and Podcasts)
-Analyze the long-term needs of the company’s social media strategy
-Offer weekly social media reports
-Produce and maximize activation at company social events
-Research: What is happening in the fast changing world of social and digital media, what competitors are doing, and what new measurement tools are being used
-Guest writer for the company's blog
May 2014 — Jan 2019
Wardrobe Stylist, Marketing Consultant · NielCuBe, LLC
-Guria Beachwear Representative at 2019’s Swim Collective Trade Show
-Assisted NielCube's designers at 2014's Swim Collective Trade Show
-Coordinated and styled various fashion shows
-Styled a series of photo shoots
Jan 2017 — Dec 2017
Marketing Coordinator · Power Crunch
-Persona and voice of the brand to consumers
-Developed and executed digital marketing campaigns and strategies that improve e-commerce sales
-Managed all social media accounts, creating consistent content in all platforms
-Generated digital content to increase followers and engagement and compiled the company’s social media content calendar
-Answered all customer inquiries via phone, email, and social media in a timely manner
-Developed KPI’s that oversaw reporting on growth, engagement, brand awareness and sales across all social platforms
-Delivered and managed giveaway prizes, influencer consumer packages
Jan 2016 — Dec 2016
Social Media/E-Commerce Assistant · Artissimo Designs
-Developed innovative and creative media content across social media platforms
-Executed creative strategies in collaboration with marketing director
-Coordinated and maintained relevant social media accounts
-Setup daily tasks and activity for all social media outlets
-Kept track of social media trends and competition
-Assisted in the planning of the company’s participation at Comic-Con in partnership with Lucasfilm
-Supervised and updated the digital marketing plan and website development
-Consistently responded to customer inquiries in a timely, diplomatic and professional manner
Jun 2016 — Sep 2016
Social Media Marketing Intern · Taryn Aronson
-Assisted with Pixi Beauty's (UK and US) social media monthly recaps
-Contributed to the creation and curation of social media content, copy, calendars and strategies for Stroke of Beauty Cosmetics
Sep 2015 — Dec 2015
Events and Marketing Intern · TransWorld Media (The Enthusiast Network)
Previously known as TransWorld Media
-Involved in all event production aspects (pre, onsite, post/recap)
-Collaborated with different brands and organizations under TEN: The Enthusiast Network (Surfing Magazine, TransWorld Skateboarding, SURFER Magazine, TransWorld Motocross, SUP Magazine, GrindTV)
-Assisted with event marketing and overall media coverage
Mar 2015 — May 2015
Marketing Intern · Billabong USA
-Expanded my knowledge in event planning, styling and social media coordination
-Assisted with event coordination of their “A Bikini Kinda Life” launch event
-Took part in the coordination and production of photo shoots and marketing campaigns
-Helped keep their social media database up to date
Jun 2014 — Nov 2015
Visual Merchandiser · Billabong USA
-Worked along Billabong's head visual merchandiser to insure Becker Surfboards was up to date while following the company's visual merchandising seasonal directives
Sep 2014 — Dec 2014
Women's Merchandising and Design Intern · Billabong USA
-Coordinated the company’s sample lines and prepared it for meetings, presentations and photo shoots
-Updated tech packs and sketches using Adobe Illustrator
-Set up and updated styles each season in PLM system
-Updated line sheets using Adobe Illustrator
-Assisted Billabong Women’s photo shoots and styled a Billabong’s girls photo shoot
-Coordinated Billabong Women’s catalog photo selecting process
Jan 2014 — Sep 2014
Apprentice Program, Event Coordinator · Orange County Fashion Week
-Assisted with event coordination aspects
-Managed all fashion shows, and model castings within my two seasons
-In charge of social media coordination
May 2014 — Aug 2014
Marketing Consultant · Charmosa Swimwear
-Coordinated the line for a pre-fashion week fashion show
-Promoted the line at Shop Garment District directed by The Phoenix Fashion Week Committee
-Directed and styled their 2014 catalog photo shoot
-Managed social media accounts
Oct 2011 — Mar 2014
Production Intern · LA Fashion Week (Project Ethos)
-Produced five LA Fashion Week events, four model castings, and one special San Diego fashion show
Activity
Education history
DigitalMarketer
Certificate | 2018 - Present
DigitalMarketer
Certificate | 2018 - Present
FIDM/Fashion Institute of Design & Merchandising
Associate of Arts Degree: Professional Designation | 2016 - 2016
Saddleback College
Associate of Arts Degree: General Studies | 2013 - 2015
Yoga Alliance
200 Hour Yoga Teacher Training
