Gabriela Peregrina
Editor and Content Creator · GabrielaPeregrina.com
Los Angeles, CAIn My Own Words
I’ve been part of the digital marketing game since the very early stages. Being involved in this ever-changing industry and having experienced many updates, new apps, and algorithm changes have placed me as a forward thinker and trend forecaster for all things social. I have had the opportunity of becoming a team leader in a diverse number of industries including apparel, action sports, technology, health and fitness, consumer packaged goods, beauty, and home décor.
In addition to social media management, I am also skilled in areas such as customer service, analytics, e-commerce, content creation, copywriting, photo shoot production, wardrobe styling, merchandising, and event production.
Fully bilingual in Spanish and English. I have completed two certifications through DigitalMarketer: Analytics and Data, Social Media and Community Management. I have also completed the 200 Hour Yoga Teacher Training, certified by Yoga Alliance.
I now utilize everything I’ve learned throughout the years, and work full-time running Fabletics social media accounts, and as a freelance social media consultant. I also run a site where I discuss subjects I am passionate about, partner with like-minded brands, and share the chronicles of outstanding creatives.
Work Experience
Editor and Content Creator
GabrielaPeregrina.com2018 – Present
-Manage all digital media platforms associated with GabrielaPeregrina.com -Consistently generate original, compelling material for posts and execute daily tasks on behalf of the brand -Write effective SEO content for blogs, websites and social media accounts -Utilize knowledge of Squarespace and HTML to create and maintain a professional appearance -Partner with brands to create sponsored content -Attend and cover blogger events
Social Media
Fabletics2019 – Present
Collections: Kelly Rowland | #KellyXFabletics - September 2019 Massy Arias | #MassyXFabletics - October 2019 Kelly Rowland | #KellyXFabletics - January 2020 Maddie Ziegler | #MaddieXFabletics - February 2020 Demi Lovato | #DemiXFabletics - April 2020 Madelaine Petsch | #MadelaineXFabletics - August 2020 Maddie Ziegler | #MaddieXFabletics - September 2020 Kate Hudson | Kate's Edit: November 2019 March 2020 July 2020 September 2020 November 2020
Social Media Manager
Helium 102018 – 2019
-Manage a regular publishing schedule on all social media platforms owned by Helium 10 -Direct all community engagement within the company’s social media spaces while ensuring the brand’s voice is consistent -Make sure all social media content meets SEO requirements -Moderate multiple fast-growing Facebook groups -Proactively monitor social media content that supports & supplements wider campaigns (E.g., Product Launches and Podcasts) -Analyze the long-term needs of the company’s social media strategy -Offer weekly social media reports -Produce and maximize activation at company social events -Research: What is happening in the fast changing world of social and digital media, what competitors are doing, and what new measurement tools are being used -Guest writer for the company's blog
Wardrobe Stylist, Marketing Consultant
NielCuBe, LLC2014 – 2019
-Guria Beachwear Representative at 2019’s Swim Collective Trade Show -Assisted NielCube's designers at 2014's Swim Collective Trade Show -Coordinated and styled various fashion shows -Styled a series of photo shoots
Marketing Coordinator
Power Crunch2017 – 2017
-Persona and voice of the brand to consumers -Developed and executed digital marketing campaigns and strategies that improve e-commerce sales -Managed all social media accounts, creating consistent content in all platforms -Generated digital content to increase followers and engagement and compiled the company’s social media content calendar -Answered all customer inquiries via phone, email, and social media in a timely manner -Developed KPI’s that oversaw reporting on growth, engagement, brand awareness and sales across all social platforms -Delivered and managed giveaway prizes, influencer consumer packages
Social Media/E-Commerce Assistant
Artissimo Designs2016 – 2016
-Developed innovative and creative media content across social media platforms -Executed creative strategies in collaboration with marketing director -Coordinated and maintained relevant social media accounts -Setup daily tasks and activity for all social media outlets -Kept track of social media trends and competition -Assisted in the planning of the company’s participation at Comic-Con in partnership with Lucasfilm -Supervised and updated the digital marketing plan and website development -Consistently responded to customer inquiries in a timely, diplomatic and professional manner
Social Media Marketing Intern
Taryn Aronson2016 – 2016
-Assisted with Pixi Beauty's (UK and US) social media monthly recaps -Contributed to the creation and curation of social media content, copy, calendars and strategies for Stroke of Beauty Cosmetics
Events and Marketing Intern
TransWorld Media (The Enthusiast Network)2015 – 2015
Previously known as TransWorld Media -Involved in all event production aspects (pre, onsite, post/recap) -Collaborated with different brands and organizations under TEN: The Enthusiast Network (Surfing Magazine, TransWorld Skateboarding, SURFER Magazine, TransWorld Motocross, SUP Magazine, GrindTV) -Assisted with event marketing and overall media coverage
Visual Merchandiser
Billabong USA2014 – 2015
-Worked along Billabong's head visual merchandiser to insure Becker Surfboards was up to date while following the company's visual merchandising seasonal directives
Marketing Intern
Billabong USA2015 – 2015
-Expanded my knowledge in event planning, styling and social media coordination -Assisted with event coordination of their “A Bikini Kinda Life” launch event -Took part in the coordination and production of photo shoots and marketing campaigns -Helped keep their social media database up to date
Women's Merchandising and Design Intern
Billabong USA2014 – 2014
-Coordinated the company’s sample lines and prepared it for meetings, presentations and photo shoots -Updated tech packs and sketches using Adobe Illustrator -Set up and updated styles each season in PLM system -Updated line sheets using Adobe Illustrator -Assisted Billabong Women’s photo shoots and styled a Billabong’s girls photo shoot -Coordinated Billabong Women’s catalog photo selecting process
Apprentice Program, Event Coordinator
Orange County Fashion Week2014 – 2014
-Assisted with event coordination aspects -Managed all fashion shows, and model castings within my two seasons -In charge of social media coordination
Marketing Consultant
Charmosa Swimwear2014 – 2014
-Coordinated the line for a pre-fashion week fashion show -Promoted the line at Shop Garment District directed by The Phoenix Fashion Week Committee -Directed and styled their 2014 catalog photo shoot -Managed social media accounts
Production Intern
LA Fashion Week (Project Ethos)2011 – 2014
-Produced five LA Fashion Week events, four model castings, and one special San Diego fashion show
Education
Associate of Arts Degree: Professional Designation
FIDM/Fashion Institute of Design & Merchandising2016 – 2016
Associate of Arts Degree: Professional Designation
Associate of Arts Degree: General Studies
Saddleback College2013 – 2015
Associate of Arts Degree: General Studies
Interests
Industries
Activity
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