Gabriel Barletta
Senior Art Director · Freedom Forever
Murrieta, CA
In My Own Words
Having worked in the creative and design field professionally for the past 13 years, I thankfully have been able to collaborate with many talented and giving people. I have worked directly with: large corporations, small business owners, design agencies, photography studios, retail companies, churches, non-profits, and schools.
My worldview is that we are always in “beta” with room to improve and push forward. I believe a team that shares feedback and constructive criticism produces diverse perspectives while reaching better solutions. It is keeping to the mindset that life gives you opportunities rather than problems.
Work Experience
Senior Art Director
Freedom Forever2019 – 2020
• Redesigned the company’s logo & created its brand guidelines. • Redesigned Freedom Forever website. • Supervised the creative team & worked alongside the marketing department to provide support & provide design solutions when needed. • Oversaw all aspects of the brand, design, & development of collateral for campaigns geared towards customers, employees, & independent authorized dealers. • Oversaw all content created by the video producers, motion graphics artists, photographers & design team separately. • Led the team in switching from Wrike to Asana as the main project management system. • Worked to motivate & support all creative staff, resulting in a healthy work culture.
Art Director
ALFC2018 – 2019
• Oversaw all aspects of design and maintaining the brand alongside a team of designers, video producers, motion graphic artists, and copywriters. • Worked with different department leads to strategize the creation of campaigns for unique ministries, annual events, apparel, print, and digital collateral. • Led the creative team in researching and introducing processes that cut our cost with software, print collateral, and digital services. • Oversaw and art directed the redesign of their main website.
Senior Graphic Designer
ALFC2013 – 2018
• Assisted the marketing team in the creation and execution of concepts and campaigns. • Maintained relationships with outside vendors that provided collateral for events and promotional material. • Redesigned the company’s logo and created its current brand guidelines. • Photographed events and content for promotional and marketing purposes.
Graphic Designer
Rokform LLC2013 – 2013
• Worked with the art director to create and design content for print material, digital collateral, web advertisements, apparel, and videos. • Photographed products for use in promotional and marketing material.
Graphic Designer / I.T. Technician
Calvary Chapel Christian School2010 – 2012
• Worked with the school leadership to design print and digital collateral used for promotional purposes. • Taught a general computer class for kindergarten through 3rd grade.
Imaging Specialist
Opulence Photography Studios2007 – 2009
• Specialized in digital retouching and image manipulation/composition for all photos. • Assisted lead photographers for all shoots on location and in the studio. • Assisted photographers in the organization of all photos and folder structure for archiving purposes.
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