Gabe Ratliff
Technical Director and Production Editor · Craftsy
Denver, CO
In My Own Words
Digital media and design professional with proven communications and project management skills. Demonstrated track
record of developing, organizing, iterating and launching campaigns efficiently and effectively. Focused on bringing value to
clients via creative, functional and brand-oriented content with a drive towards relevance and engagement.
Work Experience
Technical Director and Production Editor
Craftsy2013 – 2016
Accountable for all content captured during on-set productions as well as media management, continuity, script supervision, metadata, and ingesting media to the asset management system. Operate and maintain technical assets of the studio including supervising the use of lighting, communications equipment, and other peripheral recording devices. Take thorough real-time notes throughout filming to communicate with post production team, as well as assemble, color correct, and edit content after principal photography.
Senior Graphic Designer and Video Producer
Penton Media2011 – 2013
Responsible for print, digital, and video content created for the benefit of New Hope Natural Media and other applicable Penton Media properties. Worked within a team environment to produce comprehensive digital and print marketing campaigns from start to finish while continuously leading new initiatives with design. Included brainstorming concepts, design, production, direction to production designer, collaboration with web producers to achieve excellence in design and improved client communication. Supported marketing efforts with creation of print, digital and web pieces, management of graphic assets, photography and provided production support to other teams as needed. Consulted with internal and external clients to determine program needs, identified production options, assisted with script development and determined overall program content, as well as conceptualized, designed and coordinated the production of videos.
Digital & Web Designer and Video Producer
Denver Center for the Performing Arts2009 – 2011
Responsible for web and email design, digital media and video production for touring Broadway shows and the region’s most esteemed theatre company. Areas of ownership included website design, creation of web graphics, banner ads, email templates, digital billboards, as well as in-house camera operator and video editor for exclusive online content.
Solutions Architect and Web Designer
HiveLive2008 – 2009
Contracted to design and create online communities with proprietary on-demand web technologies. Planned and designed community behavior, user experience and information architecture based on customer requirements and business needs. Responsible for end-to-end community rollout including wire frames, site maps, skin mock-ups, and user experience.
Migration Specialist and Web Designer
Adventure Central2007 – 2008
Database administrator focused on maintaining system for over 100 adventure travel and experiential tour operators. Duties covered migration of client profiles and customer databases into online booking system as well as training clients on user experience. Web administrator of assets and collateral on company website, including regularly updated adventure travel widget. Assisted with user experience, interface design, and QA testing of alpha/beta versions of the newest user interface and data migration tool released on the Adventure Central platform. Designed custom web interface wrappers for adventure travel & experiential tour operators mirroring their company websites.
