Frank Frank Vallejo III
Art Director · Hawkeye Agency
San Diego, CA
In My Own Words
I am an experienced creative who can bring a mix of artistic, marketing, and business expertise to the position, promoting the agency and that of valued clients. I can inspire and be inspired by others to take creative efforts to the next level. I have a natural eye for design, whether in the creation of digital assets or print media, and a passion for delivering dynamic ideas that connect with any audience. • Drive art direction for multiple projects, digital or print, for an ad agency or marketing firm • Plan and execute video or photo shoots, telling stories with images • Creative lead and focused business strategist with strong project management skills • Bring a creative vision to fruition for a brand, supporting and making the countless creative decisions that move initiatives forward 20+ years of experience to drive business results and create more meaningful connections between people and brands https://www.vallejodesign.com/
Work Experience
Art Director
Hawkeye Agency2017 – Present
Responsible for concepting, design, and execution of digital visuals to be used in online advertising, digital marketing, and print advertising. Primary clients were San Diego zoo and Wildlife Alliance, NRG Energy, Google, Sparkling Ice, GIA (Gemological Institute of America), Brookdale Assisted Living, and USAA.
Hawkeye Agency is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. We bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.
Senior Designer Global Advertising/Online
Oracle2016 – 2017
As part of Oracle's in-house marketing team, developed integrated marketing design for events, campaigns, collateral, launches, direct mail, logo design, e-marketing efforts, corporate identity and design for a global community. Set the tone for Direct Marketing, Events, and Branding Development. Work with the team to build new technology demonstrations and content to support Oracle's global marketing programs.
Freelance Senior Art Director
Tesser2016 – 2016
Worked as freelance senior art director. Responsibilities include logo/identity, packaging design, presentation kit design and events. Clients include Musco Family Olive Co., Jack's Restaurants, Ruby Tuesday, Raising Cane's Restaurants.
Senior Art Director
Rev One Design2014 – 2016
Developed brand strategies from infancy of creative to completion, taking the product to market. Managed the culture and architecture of the brand, working with a variety of vendors through each phase. Conceptualized ideas by working closely with clients and designed mood boards for key visuals for tone of voice. Managed logo development and designed style guides; identified and designed packaging; oversaw print advertising, brochure and POP/POS design, retail visualization, email campaigns, advertising and website development.Met and led client meetings with senior account staff. Primary clients were Genentech, Inc., Gilead Sciences, Inc. and other pharmaceutical corporations.
Associate Creative Director
Monster, Inc. (Monster Cable, Inc.)2009 – 2014
Concepting & development of the Monster brand, packaging, retail POP, advertising and trade show booth designs and more. My primary responsibility was working on point of purchase and in-store displays for a variety of products in Best Buy, Target, Walmart, In-Motion Stores. I was also involved with the Monster/Beats by Dr. Dre partnership.
Freelance Senior Designer
University Games2009 – 2009
Concepting, package design on various boardgames, card games, and various other types of games. In-house brands include Colorforms, Front Porch Classics, Bepuzzled and University Games.
Freelance Senior Designer
Nagy Design2009 – 2009
Concept development, packaging design, POS display and art direction for Diageo Chateau & Estate Wines, Foster's Wine Estates, Ste. Michelle Wine Estates.
Freelance Associate Creative Director
Studio 1 East2008 – 2009
Concepting, packaging design, POS display and art direction for Wilton Industries, Inc., Kellogg's, Sam's Club.
Freelance Associate Creative Director
ARC Worldwide2006 – 2008
Primary account was P&G. Responsibilities included promotional development and art direction for Pantene, Olay, Oral-B, Crest product lines. POS, floor displays, counter displays, on-package promotions and direct mail. Previously worked on Kellog's brands and the CDC VERB Project.
Freelance Creative Director
What's In Store2006 – 2007
Concept through production, logo design, packaging design, website design, architecture and implementation, POS displays and promotional materials for various clients.
Senior Design Director
Marketing Support, Inc1997 – 2006
Concept development and art direction for various hardware industry clients and their brands. Packaging and merchandising from concept to finish.
Senior Art Director
Lee Hill, Inc1995 – 1997
Responsibilities included promotional development and art direction for US Postal Service and M&M Mars brands.
Senior Graphic Designer
Foresight Communications, Inc1994 – 1995
Responsible for art direction and creative idea implementation for a wide range of clients.
Art Director/Graphic Designer
Treacy Marketing Group1992 – 1994
Responsible for the start up of an in-house art studio and management of junior designers/freelancers.
Graphic Designer
Educational Insights1991 – 1992
Responsible for conceptual design, packaging and displays for educational toys.
Freelance Design Experience Barc SF, San Francisco, California HP/Shutter Home Vineyards/Beringer/SmuckerÕs accounts.
Theory & Associates, San Francisco, California Atlona/iHip/Kourus accounts.
Nagy Design, San Ramon, California Ravenswood Wines/Beaulieu Vineyard accounts.
GK Exhibits, Inc., Chicago, Illinois Kalle/McLane/White Sox/Northern Trust accounts.
Saatchi & Saatchi X, Chicago, Illinois FritoLay/Walmart
What's In Store, Inc., Chicago, Illinois Bed, Bath & Beyond/Simeus Foods/MSM Industries
ARC Worldwide, Chicago, Illinois CDC Verb Project/Kellogg's
Ciulla MLR Design, Chicago, Illinois Dial/Oscar Mayer/Purex
J. Walter Thompson, Chicago, Illinois Motorola/CellularOne/Ameritech
