Francis Argouin

Sales & Marketing Advisor

Invermere | CA

Skills

No information

Interests

Sustainability

Bike commuting

Electricification of transport

Green initiatives

Mountaineering history

Industries

Bike

Lifestyle

Outdoor

Run

Snow

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Francis

Accomplished global marketing executive with over 25 years of experience at driving significant brand and revenue growth through consumer campaigns aimed at building brand awareness, consideration and conversion/trial.

Specialist in multi-channel marketing, brand strategy, team development, digital marketing, content development strategies, marketing KPI analytics.

Trajectory

Nov 2022 — Now

Sales & Marketing Advisor · Sicnarf Adventure| Sales |Marketing

Branding Strategy / Marketing Strategy / Sales Strategy for the Outdoor Industry Currently working with Island Lake Lodge, Linus Bikes and Mission Workshop in Western Canada and Quebec Markets

May 2021 — Nov 2022

Marketing Director · Taiga Motors Inc

Oct 2016 — Mar 2021

Director of Marketing · Kicking Horse Coffee

Responsible developing and implementing the marketing strategy and for Kicking Horse Coffee in North America. Member of the senior leadership team that oversaw the rapid rise of the company to the #2 coffee brand in Canada. Main areas of responsibility: 1. Consumer Marketing 2. Shopper Marketing 3. Experiential Marketing 4. DTC Direct reports - 6 Strengths - Strategy, Budgeting and Expense Management, Digital Marketing, e-commerce

May 2012 — Sep 2016

Global Marketing Director · Rocky Mountain Bicycles

Oversaw the development and execution of the marketing and brand strategy Rocky Mountain Bicycles. Areas of expertise: 1. International Marketing 2. Digital Marketing 3. Retail Marketing 4. Content Marketing Direct Reports: 6

Aug 2007 — May 2012

Marketing Director · Salomon

Responsible for all marketing activities in Canada for Salomon. Categories: *Hardgoods (Alpine, Nordic and Snowboard) *Softgoods (Apparel & Footwear) Responsibilities *Product Launches to retailers and consumers *Brand Store Development & Openings *Pop Up / Store in Store Solutions *Retail Marketing (POP, Merchandise, SWAG) *Event Management *Athlete Sponsorship

Mar 2000 — Aug 2007

Sales & Marketing Director · Sun Peaks Resort

Responsible for all marketing and sales activities for Canada's 2nd largest destination ski resort. Areas of Responsibility: *Day Ticket Sales *Seasons Pass Sales *Brand Awareness Building Strategies *Media / PR *Event Management *Resort Real Estate Promotion *E-Commerce