Francis Argouin

Sales & Marketing Advisor

2022 – Present

Branding Strategy / Marketing Strategy / Sales Strategy for the Outdoor Industry Currently working with Island Lake Lodge, Linus Bikes and Mission Workshop in Western Canada and Quebec Markets

Marketing Director

2021 – 2022

Director of Marketing

2016 – 2021

Responsible developing and implementing the marketing strategy and for Kicking Horse Coffee in North America. Member of the senior leadership team that oversaw the rapid rise of the company to the #2 coffee brand in Canada. Main areas of responsibility: 1. Consumer Marketing 2. Shopper Marketing 3. Experiential Marketing 4. DTC Direct reports - 6 Strengths - Strategy, Budgeting and Expense Management, Digital Marketing, e-commerce

Global Marketing Director

2012 – 2016

Oversaw the development and execution of the marketing and brand strategy Rocky Mountain Bicycles. Areas of expertise: 1. International Marketing 2. Digital Marketing 3. Retail Marketing 4. Content Marketing Direct Reports: 6

Marketing Director

2007 – 2012

Responsible for all marketing activities in Canada for Salomon. Categories: *Hardgoods (Alpine, Nordic and Snowboard) *Softgoods (Apparel & Footwear) Responsibilities *Product Launches to retailers and consumers *Brand Store Development & Openings *Pop Up / Store in Store Solutions *Retail Marketing (POP, Merchandise, SWAG) *Event Management *Athlete Sponsorship

Sales & Marketing Director

2000 – 2007

Responsible for all marketing and sales activities for Canada's 2nd largest destination ski resort. Areas of Responsibility: *Day Ticket Sales *Seasons Pass Sales *Brand Awareness Building Strategies *Media / PR *Event Management *Resort Real Estate Promotion *E-Commerce

Bachelor of Commerce

1987 – 1990

Bachelor of Commerce

Internet Marketing Certificate

2001 – 2001

Internet Marketing Certificate