Flavia Avallone Basso
PRODUCT MANAGER REEBOK FOOTWEAR DIV · Distrinando - Reebok OP in Argentina
buenos aires, Buenos Aires
In My Own Words
I m Industrial and Footwear Designer,
For the last 14 years, I ve worked in different positions in the Product, Production and Development areas in different companies and brands of the Retail industry, in senior and manager positions.
I ve worked for mainstream brands of the footwear market in Argentina, such as DC SHOES ROXY, Quiksilver, Kappa and Reebok ( operating partners, local liscensees).
I gained large experience in design, local and international development and bulk production and planning.
SKILLS:
Design and Development
Technical Specifications
Purchase and Developments Planning
Managment of Local and international suppliers (Brasil/Asia), including negotiation of costing and pre-costing, tooling development, calendar and importing procedurings and requirments.
Monitoring of samples development and bulk production.
Work Experience
PRODUCT MANAGER REEBOK FOOTWEAR DIV
Distrinando - Reebok OP in Argentina2022 – 2023
Development and Supply of Footwear Category for the local market, as Reebok Operating partner in Argentina.
• Supply of the category with 1.3M pairs, per semester • Management of brand and stock transfer from Adidas • Activation of suppliers in Brazil and Asia, under the required purchasing strategies (Finished products, Unassembly products) • Tooling development • Negotiation of pre-costs, costs, purchase conditions and delivery schedule • Product and bulk production development and monitoring • Development of labeling and import instructions according local regulations. • Management of local factories for local assembly of imported parts. • Catalog Development / Commercial Presentations
PRODUCT AND DESIGN MANAGER FTW DIV - DC SHOES / QS / RX
World Sport srl - DC Shoes/Quiksilver/ Roxy Licensee in Argentina2016 – 2022
Development of Footwear collections for local market, under de liscensees of Boardriders brands DCSHOES/ QUIKSILVER/ ROXY, accomplishing an anual supply of 600K prs both for wholesale and retail channels
• Definition of Purchasing and Development Plan: SKU, Assignment by factories and production strategy. • Development of Tooling for local production • Planning and Supply to the wholesale and retail channel • Monitoring and confirmation of samples and productions • Design and Development of SMU for the local market. • Commercial presentation of the collection • Attendance at Sales Meetings presentations at the HQ in California • Catalog Development DC/RX/QS: Definition of content and design
PRODUCT MANAGER DC SHOES FTW
World Sport srl - DC Shoes/Quiksilver/ Roxy LIcensee in Argentina2015 – 2016
Development of Footwear collections for local market, under de liscensees of Boardriders brand DCSHOES
• Definition of Purchasing and Development Plan: SKU, Assignment by factories and production strategy. • Development of Tooling for local production • Planning and Supply to the wholesale and retail channel • Monitoring and confirmation of samples and productions • Design and Development of SMU for the local market. • Commercial presentation of the collection • Attendance at Sales Meetings presentations at the HQ in California
SENIOR DESIGNER COORDINATOR
Gaelle2013 – 2015
Coordinator of the Footwear Development area. Local manufacturing.
• Design and planning of the collection by season: Running, Casual, Skate, Soccer, Kids Footwear • Trends research and analysis • Development of product in own factory and in outsourced suppliers. • Definition of inputs and suppliers
RESPONSIBLE OF PRODUCT DEVELOPMENT
Grupo Kalel2010 – 2013
Responsible for Design and Development of footwear for Argentine brands, under different production strategies (Supply of components from Asia and local assembly / Import of nished footwear / National production). • Trends and product research • Design and Development of footwear for: Kappa Argentina, Le Coq Sportif Argentina, Lotto, Hush Puppies, Airwalk, Qix and Kickers. Adaptation of products to the local market. • Management of orders and productions: negotiation with suppliers from Asia; follow-up and con rmation of samples and corrections; scale tests; production monitoring. • Costing by product to reach the required target price • Search and asignement of suppliers in Asia. • Development of samples and quality control of Production in China. Visit to factories, search for products and materials. • Kappa Argentina Brand Manager: Planning of the Running, Fitness, Soccer, Tennis, Casual and children's product collections, reaching an estimated annual sale of 500,000prs. Development of 30/40 models per quarter, covering all disciplines, according to product mix and target price required by the client.
JUNIOR DESIGNER
MICROPACK SA2008 – 2009
Display Flash
Development of cardboard P.O.P and graphics
• Design, modeling and rendering, of points of sale in micro-corrugated cardboard for hypermarkets and brands. • Development of assembly instructions. • Presentations to clients.
