Filip Elerud

Implementing a new line for the Levi’s brand aimed at the European action sports distribution channel and attracting a new consumer group to the brand. Directly reporting to the Senior Vice President Commercial Operations to define the Distribution, Product and Marketing Strategy for the European Business. Directly Responsible for European Business plan results for all regions. - Definition and Execution of European Strategic Business Plan (SBP) - European Distribution StrategyOwner - Managing Pan-European sales force (Internal and agents) and Sales Support teams together with regional Sales Directors - Conception / execution / implementation of European Consumer Marketing Strategy: Audio Visual /Print / Digital /Retail (POS) / PR /Trade - Execution of Global Marketing Plan across all regions in Europe -Owner of European OPEX / A&P Budgets -Product Management of Action Sports Assortment - Merchandizing and Planning European Lead for Global Energy Initiatives: Levi’s x Nike 511 Skateboarding Collection Collaboration Levi’s Commuter Collection European Launch